Cable News Twitter Ratings for Sunday, May 4, 2014 — MSNBC’s M’s Have it

The Melissa Harris-Perry Show took best hour and Meet The Press, which re-broadcasts on MSNBC, took best day.  MTP demonstrates the power of traditional broadcast networks, which still have a much larger reach and audience than cable-only networks.  If you took MTP out of the competition, Harris-Perry would have won best day as well.

(And, yes, I know I used a greengrocer’s apostrophe in the title)

Note that all times are US Eastern Time. See notes at end for further explanations.
For earlier articles on cable news twitter ratings, please see
this.

Cable News Twitter Ratings for 2014-05-04

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 1553 MSNBC: Melissa Harris-Perry Show
Most Mentions During Day 5358 MSNBC: Meet The Press

Ratings for individual time slots

Ratings for 12 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 0 6 67% 33%
Fox News Judge Jeanine 54 1250 58% 42%

Ratings for 1 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera TechKnow 0 0 0% 0%
Fox News Surrendering America 14 644 63% 37%

Ratings for 2 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Inside Story (2:30) 0 3 0% 0%
Fox News RedEye 46 1080 63% 37%

Ratings for 3 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 11 1327 61% 39%
Fox News Huckabee 6 299 48% 52%

Ratings for 4 am

Network Show Tweets Hour Tweets Day Male Female
Fox News Judge Jeanine 88 1250 58% 42%

Ratings for 5 am

Network Show Tweets Hour Tweets Day Male Female
Fox News Huckabee 6 299 48% 52%

Ratings for 6 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 14 1327 61% 39%
CNN New Day 14 385 52% 48%
Fox News Fox and Friends Weekend 21 240 73% 27%

Ratings for 7 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 15 1327 61% 39%
CNN New Day 39 385 52% 48%
CNN Sanjay Gupta MD (7:30) 16 106 44% 56%
Fox News Fox and Friends Weekend 37 240 73% 27%
HLN Weekend Express 0 109 69% 31%
MSNBC Hardball Weekend (7:00) 14 551 68% 32%
MSNBC Your Business (7:30) 8 13 33% 67%

Ratings for 8 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 20 1327 61% 39%
CNN New Day 51 385 52% 48%
CNN Inside Politics 104 1704 45% 55%
Fox News Fox and Friends Weekend 72 240 73% 27%
HLN Weekend Express 14 109 69% 31%
MSNBC Up w/Steve Kornacki 581 2726 47% 53%

Ratings for 9 am

Network Show Tweets Hour Tweets Day Male Female
CNN State of the Union 217 1098 49% 51%
Fox News Fox and Friends Weekend 57 240 73% 27%
HLN Weekend Express 9 109 69% 31%
MSNBC Up w/Steve Kornacki 942 2726 47% 53%

Ratings for 10 am

Network Show Tweets Hour Tweets Day Male Female
CNN GPS w/Fareed Zakaria 117 325 69% 31%
Fox News Sunday Morning Futures 48 154 64% 36%
HLN Weekend Express 9 109 69% 31%
MSNBC Melissa Harris-Perry Show 897 3577 44% 56%

Ratings for 11 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 39 1327 61% 39%
CNN Reliable Sources 99 265 61% 39%
Fox News #MediaBuzz 67 330 66% 34%
HLN Weekend Express 6 109 69% 31%
MSNBC Melissa Harris-Perry Show 1553 3577 44% 56%

Ratings for 12 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 66 1327 61% 39%
CNN State of the Union w/Candy Crowley 193 1098 49% 51%
Fox News America’s News HQ 12 176 67% 33%
Fox News Sunday Housecall 1 4 50% 50%
HLN Weekend Express 11 109 69% 31%
MSNBC Weekends w/ Alex Witt 81 160 62% 38%

Ratings for 1 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Real Money with Ali Velshi (2:30) 1 9 100% 0%
CNN GPS w/Fareed Zakaria 63 325 69% 31%
Fox News America’s News HQ 61 176 67% 33%
MSNBC Weekends w/ Alex Witt 35 160 62% 38%

Ratings for 2 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 147 1327 61% 39%
CNN News Room 1 39 85% 15%
Fox News Fox News Sunday 285 1898 60% 40%
MSNBC Meet The Press 334 5358 61% 39%

Ratings for 3 pm

Network Show Tweets Hour Tweets Day Male Female
Fox News WSJ Editorial Report (3:00) 13 13 0% 0%
Fox News America’s News HQ (3:30) 4 176 67% 33%
MSNBC MSNBC Live w/Craig Melvin 0 21 64% 36%

Ratings for 4 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 97 1327 61% 39%
CNN News Room 1 39 85% 15%
Fox News A Healthy You w/ Carol Alt (4pm) 0 0 0% 0%
Fox News Sunday Housecall (4:30) 0 4 50% 50%
MSNBC Disrupt w/ Karen Finney 497 951 38% 62%

Ratings for 5 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 0 12 50% 50%
CNN News Room 15 39 85% 15%
Fox News #MediaBuzz 22 330 66% 34%

Ratings for 6 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 57 1327 61% 39%
CNN News Room 2 39 85% 15%
Fox News Fox News Sunday 102 1898 60% 40%

Ratings for 7 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Real Money with Ali Velshi (2:30) 0 9 100% 0%
CNN News Room 0 39 85% 15%
Fox News Fox Report Weekend 1 1 0% 0%

Ratings for 8 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 70 1327 61% 39%
Fox News Huckabee 65 299 48% 52%

Ratings for 9 pm

Network Show Tweets Hour Tweets Day Male Female
Fox News Surrendering America 48 644 63% 37%

Ratings for 10 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 0 12 50% 50%
CNN Inside Man 541 1310 50% 50%
Fox News Stossel 119 371 72% 28%

Ratings for 11 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 274 1327 61% 39%
Fox News Huckabee 35 299 48% 52%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets
    that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour
    specified.
    For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions
    by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight
    to midnight,
    eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning
    a show. If a user sends more than one tweet, they still only count once.
  • Reach: A measure of the number of impressions a collection of tweets will make.
    For each tweet that is sent, it adds up how many people follow the person tweeting it — how many
    timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an
    average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions
    from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach:
    tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number
    is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.