Cable News Twitter Ratings for Wednesday, April 30, 2014

April ended on a strong day for The Ed Show, breaking the 2K mentions during its broadcast. ¬†Only E! News managed to come close, and they’re kind of in a different category of news.

Fox News’ new “Outnumbered” has managed to swing is mentions even more strongly male, making it clear that, whatever the hopes were that the show would be a female friendly hour, it has turned out the opposite.

Note that all times are US Eastern Time. See notes at end for further explanations.
For earlier articles on cable news twitter ratings, please see
this.

Cable News Twitter Ratings for 2014-04-30

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 2040 MSNBC: The Ed Show
Most Mentions During Day 17637 E: E! News

Ratings for individual time slots

Ratings for 12 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 28 96 41% 59%
CNN Smerconish 7 291 74% 26%
E E! News 643 17637 13% 87%
Fox News The Kelly File 97 1633 62% 38%
MSNBC The Rachel Maddow Show 181 3872 47% 53%

Ratings for 1 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 1 48 68% 32%
CNN CNN Special Report 76 1243 62% 38%
Fox News Hannity 262 9369 62% 38%
MSNBC The Last Word w/Lawrence O’Donnell 18 1088 49% 51%

Ratings for 2 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Real Money with Ali Velshi 1 77 76% 24%
CNN Anderson Cooper 360 61 3285 51% 49%
Fox News On The Record w/Greta Van Susteren 17 1149 59% 41%
HLN Nancy Grace 13 726 53% 47%
MSNBC Hardball w/Chris Matthews 33 1283 61% 39%

Ratings for 3 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 14 2210 58% 42%
Fox News RedEye 40 1060 63% 37%
HLN Dr Drew On Call 18 654 30% 70%
MSNBC All In w/Chris Hayes 29 3877 54% 46%

Ratings for 4 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 0 96 41% 59%
CNN Early Start 0 1 100% 0%
Fox News The Five 17 733 65% 35%
MSNBC The Rachel Maddow Show 18 3872 47% 53%

Ratings for 5 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Real Money with Ali Velshi (3:30) 0 77 76% 24%
CNN Early Start 0 1 100% 0%
Fox News FoxFriendsFirst 27 116 69% 31%
MSNBC First Look (5-5:30) 0 0 0% 0%
MSNBC Way Too Early (5:30-6) 17 178 60% 40%

Ratings for 6 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 33 2210 58% 42%
CNN New Day 207 1410 50% 50%
Fox News Fox And Friends 131 1412 61% 39%
HLN Morning Express w/Robin Meade 24 459 56% 44%
MSNBC Morning Joe 690 3712 55% 45%

Ratings for 7 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 73 2210 58% 42%
CNN New Day 242 1410 50% 50%
Fox News Fox And Friends 244 1412 61% 39%
HLN Morning Express w/Robin Meade 52 459 56% 44%
MSNBC Morning Joe 928 3712 55% 45%

Ratings for 8 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 104 2210 58% 42%
CNN New Day 235 1410 50% 50%
Fox News Fox And Friends 412 1412 61% 39%
HLN Morning Express w/Robin Meade 63 459 56% 44%
MSNBC Morning Joe 664 3712 55% 45%

Ratings for 9 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 110 2210 58% 42%
CNN News Room 3 87 91% 9%
Fox News America’s Newsroom 18 184 62% 38%
HLN Morning Express w/Robin Meade 65 459 56% 44%
MSNBC The Daily Run Down 141 917 67% 33%

Ratings for 10 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 1 48 68% 32%
CNN News Room 13 87 91% 9%
Fox News America’s Newsroom 100 184 62% 38%
HLN Morning Express w/Robin Meade 44 459 56% 44%
MSNBC Jansing & Co. 65 147 74% 26%

Ratings for 11 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 172 2210 58% 42%
Al Jazeera Inside Story (11:30) 0 34 53% 47%
CNN @This Hour 39 1115 58% 42%
Fox News Happening Now 36 125 71% 29%
HLN Morning Express w/Robin Meade 36 459 56% 44%
MSNBC News Nation w/ Tamron Hall 101 448 52% 48%

Ratings for 12 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 110 2210 58% 42%
CNN Legal View w/Banfield 53 79 74% 26%
E E! News 1892 17637 13% 87%
Fox News Outnumbered 328 1519 73% 27%
HLN HLN Now 63 549 26% 74%
MSNBC Andrea Mitchell Reports 44 128 64% 36%

Ratings for 1 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 126 2210 58% 42%
CNN Wolf 52 712 77% 23%
Fox News Happening Now 18 125 71% 29%
HLN HLN Now 98 549 26% 74%
MSNBC Ronan Farrow Daily 172 1296 45% 55%

Ratings for 2 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 147 2210 58% 42%
CNN News Room 17 87 91% 9%
Fox News The Real Story w/Gretchen Carlson 183 464 59% 41%
HLN HLN Now 92 549 26% 74%
MSNBC The Reid Report 348 832 45% 55%

Ratings for 3 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 10 87 91% 9%
Fox News Shepard Smith Reporting 31 162 59% 41%
HLN HLN Now 55 549 26% 74%
MSNBC The Cycle 192 405 61% 39%
MSNBC The Cycle (w/ Host Accounts) 213 836 63% 37%

Ratings for 4 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 108 2210 58% 42%
CNN The Lead w/Jake Tapper 93 1166 54% 46%
Fox News Your World 223 511 75% 25%
HLN HLN Now 33 549 26% 74%
MSNBC Now w/Alex Wagner 253 716 59% 41%

Ratings for 5 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Inside Story (5-5:30) 9 34 53% 47%
CNN The Situation Room 69 712 77% 23%
Fox News The Five 422 733 65% 35%
Fox News The Five w/Hosts 1290 5443 64% 36%
MSNBC The Ed Show 2040 4487 57% 43%

Ratings for 6 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 160 2210 58% 42%
CNN The Situation Room (6 – 6:30) 56 712 77% 23%
CNN Crossfire (6:28 – 7) 0 0 0% 0%
CNN Crossfire With Hosts (6:30 – 7) 24 1018 70% 30%
Fox News Special Report w/Bret Baier 317 1873 55% 45%
MSNBC PoliticsNation w/ Al Sharpton 358 1877 65% 35%

Ratings for 7 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Real Money with Ali Velshi 4 77 76% 24%
CNN Out Front w/Erin Burnett 194 907 70% 30%
E E! News 452 17637 13% 87%
Fox News On The Record w/Greta Van Susteren 351 1149 59% 41%
HLN Jane Velez-Mitchell 61 229 28% 72%
MSNBC Hardball w/ Chris Matthews 437 1283 61% 39%

Ratings for 8 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 121 2210 58% 42%
CNN Anderson Cooper 360 617 3285 51% 49%
Fox News The O’Reilly Factor 540 1567 57% 43%
HLN Nancy Grace 178 726 53% 47%
MSNBC All In w/ Chris Hayes 1465 3877 54% 46%

Ratings for 9 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 3 96 41% 59%
CNN Smerconish 89 291 74% 26%
Fox News The Kelly File 513 1633 62% 38%
HLN Dr Drew On Call 284 654 30% 70%
MSNBC The Rachel Maddow Show 1618 3872 47% 53%

Ratings for 10 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 5 48 68% 32%
CNN CNN Special Report 343 1243 62% 38%
Fox News Hannity 1019 9369 62% 38%
MSNBC The Last Word w/Lawrence O’Donnell 452 1088 49% 51%

Ratings for 11 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 111 2210 58% 42%
CNN Anderson Cooper 360 214 3285 51% 49%
Comedy Central The Daily Show (11-11:30) 213 2687 60% 40%
Comedy Central The Colbert Report (11:30-12am) 786 5699 68% 32%
E E! News (11:30pm) 330 17637 13% 87%
Fox News The O’Reilly Factor 130 1567 57% 43%
MSNBC All In w/Chris Hayes 148 3877 54% 46%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets
    that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour
    specified.
    For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions
    by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight
    to midnight,
    eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning
    a show. If a user sends more than one tweet, they still only count once.
  • Reach: A measure of the number of impressions a collection of tweets will make.
    For each tweet that is sent, it adds up how many people follow the person tweeting it — how many
    timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an
    average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions
    from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach:
    tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number
    is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or
have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see
this blog post.
Especially the part about how I determine the gender of Twitter users.