Cable News Twitter Ratings for Thursday, March 27, 2014

CNN continues to do well with Anderson Cooper winning the best hour….Chicagoland managed to get good mentions too. ┬áThe Colbert Report sparked up a bit of controversy, which triggered a large number of mentions in and out of its broadcast hour.

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2014-03-27

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 2044 CNN: Anderson Cooper 360
Most Mentions During Day 14122 E: E! News

Ratings for individual time slots

Ratings for 12 am

Network Show Tweets Hour Tweets Day Male Female
Fox News The Kelly File 87 1594 53% 47%
MSNBC The Rachel Maddow Show 131 4027 49% 51%

Ratings for 1 am

Network Show Tweets Hour Tweets Day Male Female
Fox News Hannity 294 7140 59% 41%
MSNBC The Last Word w/Lawrence O’Donnell 18 945 52% 48%

Ratings for 2 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 15 2525 62% 38%
Fox News On The Record w/Greta Van Susteren 19 1134 49% 51%
HLN Nancy Grace 12 1398 41% 59%
MSNBC Hardball w/Chris Matthews 4 931 56% 44%

Ratings for 3 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 8 2525 62% 38%
Al Jazeera The Stream 6 691 69% 31%
Fox News RedEye 38 1025 63% 37%
HLN Dr Drew On Call 19 479 32% 68%
MSNBC All In w/Chris Hayes 72 7069 50% 50%

Ratings for 4 am

Network Show Tweets Hour Tweets Day Male Female
Fox News The Five 7 805 65% 35%
MSNBC The Rachel Maddow Show 35 4027 49% 51%

Ratings for 5 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 9 2525 62% 38%
CNN EarlyStartCNN 0 3 100% 0%
Fox News FoxFriendsFirst 29 78 76% 24%
MSNBC First Look (5-5:30) 0 0 0% 0%
MSNBC Way Too Early (5:30-6) 2 82 43% 57%

Ratings for 6 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 76 2525 62% 38%
CNN New Day 196 2017 62% 38%
Fox News Fox And Friends 82 675 63% 37%
HLN Morning Express w/Robin Meade 42 623 60% 40%
MSNBC Morning Joe 758 5599 50% 50%

Ratings for 7 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 130 2525 62% 38%
CNN New Day 402 2017 62% 38%
Fox News Fox And Friends 182 675 63% 37%
HLN Morning Express w/Robin Meade 90 623 60% 40%
MSNBC Morning Joe 1997 5599 50% 50%

Ratings for 8 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 173 2525 62% 38%
CNN New Day 241 2017 62% 38%
Fox News Fox And Friends 130 675 63% 37%
HLN Morning Express w/Robin Meade 110 623 60% 40%
MSNBC Morning Joe 1065 5599 50% 50%

Ratings for 9 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 0 55 60% 40%
CNN News Room 2 21 90% 10%
Fox News America’s Newsroom 8 23 80% 20%
HLN Morning Express w/Robin Meade 105 623 60% 40%
MSNBC The Daily Run Down 183 1219 59% 41%

Ratings for 10 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 144 2525 62% 38%
CNN News Room 4 21 90% 10%
Fox News America’s Newsroom 0 23 80% 20%
HLN Morning Express w/Robin Meade 78 623 60% 40%
MSNBC Jansing & Co. 41 162 67% 33%

Ratings for 11 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 217 2525 62% 38%
Al Jazeera Inside Story (11:30) 1 63 56% 44%
CNN @This Hour 76 1639 64% 36%
Fox News Happening Now 48 91 62% 38%
HLN Morning Express w/Robin Meade 39 623 60% 40%
MSNBC News Nation w/ Tamron Hall 107 264 54% 46%

Ratings for 12 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 151 2525 62% 38%
Al Jazeera The Stream (12:30) 31 691 69% 31%
CNN Legal View w/Banfield 51 82 65% 35%
E E! News 714 14122 18% 82%
Fox News Happening Now 13 91 62% 38%
HLN On The Case 139 543 19% 81%
MSNBC Andrea Mitchell Reports 113 285 53% 47%

Ratings for 1 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 203 2525 62% 38%
CNN Wolf 103 1014 71% 29%
Fox News America’s News HQ 8 13 86% 14%
HLN On The Case 129 543 19% 81%
MSNBC Ronan Farrow Daily 216 600 64% 36%

Ratings for 2 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 230 2525 62% 38%
CNN News Room 2 21 90% 10%
Fox News The Real Story w/Gretchen Carlson 141 333 69% 31%
HLN On The Case 65 543 19% 81%
MSNBC The Reid Report 162 1084 46% 54%

Ratings for 3 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 3 21 90% 10%
Fox News Shepard Smith Reporting 43 102 52% 48%
HLN News Now 26 543 19% 81%
MSNBC The Cycle 100 468 57% 43%
MSNBC The Cycle (w/ Host Accounts) 142 2165 60% 40%

Ratings for 4 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 196 2525 62% 38%
CNN The Lead w/Jake Tapper 33 648 58% 42%
Fox News Your World 218 1051 66% 34%
HLN News Now 14 543 19% 81%
MSNBC Now w/Alex Wagner 156 414 64% 36%

Ratings for 5 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Inside Story (5-5:30) 3 63 56% 44%
CNN The Situation Room 137 1014 71% 29%
Fox News The Five 343 805 65% 35%
Fox News The Five w/Hosts 613 2936 65% 35%
MSNBC The Ed Show 1474 3187 60% 40%

Ratings for 6 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 76 2525 62% 38%
CNN The Situation Room (6 – 6:30) 67 1014 71% 29%
CNN Crossfire (6:28 – 7) 0 0 0% 0%
CNN Crossfire With Hosts (6:30 – 7) 33 751 68% 32%
Fox News Special Report w/Bret Baier 178 474 70% 30%
MSNBC PoliticsNation w/ Al Sharpton 335 1093 52% 48%

Ratings for 7 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Real Money with Ali Velshi 13 155 61% 39%
Al Jazeera The Stream (7:30 – 8) 138 691 69% 31%
CNN Out Front w/Erin Burnett 308 1099 65% 35%
E E! News 954 14122 18% 82%
Fox News On The Record w/Greta Van Susteren 184 1134 49% 51%
HLN Jane Velez-Mitchell 46 196 25% 75%
MSNBC Hardball w/ Chris Matthews 400 931 56% 44%

Ratings for 8 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 96 2525 62% 38%
CNN Anderson Cooper 360 784 5159 49% 51%
Fox News The O’Reilly Factor 129 706 62% 38%
HLN Nancy Grace 704 1398 41% 59%
MSNBC All In w/ Chris Hayes 1678 7069 50% 50%

Ratings for 9 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 33 179 41% 59%
CNN Chicagoland (Repeat) 100 2489 59% 41%
Fox News The Kelly File 653 1594 53% 47%
HLN Dr Drew On Call 294 479 32% 68%
MSNBC The Rachel Maddow Show 1592 4027 49% 51%

Ratings for 10 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 19 55 60% 40%
CNN Chicagoland 1546 2489 59% 41%
Fox News Hannity 802 7140 59% 41%
MSNBC The Last Word w/Lawrence O’Donnell 388 945 52% 48%

Ratings for 11 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 77 2525 62% 38%
CNN Anderson Cooper 360 2044 5159 49% 51%
Comedy Central The Daily Show (11-11:30) 396 4222 59% 41%
Comedy Central The Colbert Report (11:30-12am) 1403 6338 58% 42%
E E! News (11:30pm) 315 14122 18% 82%
Fox News The O’Reilly Factor 29 706 62% 38%
MSNBC All In w/Chris Hayes 190 7069 50% 50%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once.
  • Reach: A measure of the number of impressions a collection of tweets will make. For each tweet that is sent, it adds up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.