Cable News Twitter Ratings for Monday, March 24, 2014

I guess we should call it Anderson Cooper 370 — his coverage of Malaysia Airlines flight 370 had the best Twitter engagement of any show yesterday.

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2014-03-24

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 1590 CNN: Anderson Cooper 360
Most Mentions During Day 13346 E: E! News

Ratings for individual time slots

Ratings for 12 am

Network Show Tweets Hour Tweets Day Male Female
Fox News Hannity 161 6860 61% 39%

Ratings for 1 am

Network Show Tweets Hour Tweets Day Male Female
CNN Chicagoland 5 160 52% 48%
Fox News Stossel 1 140 74% 26%

Ratings for 2 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 16 3343 61% 39%
CNN Sanjay Gupta MD (7:30) 3 152 61% 39%
Fox News Fox News Sunday 10 265 64% 36%

Ratings for 3 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 15 3343 61% 39%
Al Jazeera The Stream 1 581 65% 35%
Fox News Huckabee 8 186 60% 40%

Ratings for 4 am

Network Show Tweets Hour Tweets Day Male Female
CNN Chicagoland 0 160 52% 48%
Fox News #MediaBuzz 0 139 65% 35%

Ratings for 5 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 20 3343 61% 39%
CNN EarlyStartCNN 0 0 0% 0%
Fox News FoxFriendsFirst 37 70 80% 20%
MSNBC First Look (5-5:30) 0 0 0% 0%
MSNBC Way Too Early (5:30-6) 8 71 59% 41%

Ratings for 6 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 30 3343 61% 39%
CNN New Day 156 1402 51% 49%
Fox News Fox And Friends 169 1001 63% 37%
MSNBC Morning Joe 501 3366 54% 46%

Ratings for 7 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 53 3343 61% 39%
CNN New Day 161 1402 51% 49%
Fox News Fox And Friends 249 1001 63% 37%
HLN Morning Express w/Robin Meade 44 526 56% 44%
MSNBC Morning Joe 665 3366 54% 46%

Ratings for 8 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 73 3343 61% 39%
CNN New Day 157 1402 51% 49%
Fox News Fox And Friends 184 1001 63% 37%
HLN Morning Express w/Robin Meade 49 526 56% 44%
MSNBC Morning Joe 740 3366 54% 46%

Ratings for 9 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 0 80 96% 4%
CNN News Room 4 39 61% 39%
Fox News America’s Newsroom 55 129 63% 37%
HLN Morning Express w/Robin Meade 37 526 56% 44%
MSNBC The Daily Run Down 350 1657 63% 37%

Ratings for 10 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 525 3343 61% 39%
CNN News Room 0 39 61% 39%
Fox News America’s Newsroom 13 129 63% 37%
HLN Morning Express w/Robin Meade 84 526 56% 44%
MSNBC Jansing & Co. 25 40 58% 42%

Ratings for 11 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 182 3343 61% 39%
Al Jazeera Inside Story (11:30) 3 53 59% 41%
CNN @This Hour 41 963 51% 49%
Fox News Happening Now 6 48 83% 18%
HLN Morning Express w/Robin Meade 37 526 56% 44%
MSNBC News Nation w/ Tamron Hall 38 260 49% 51%

Ratings for 12 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 161 3343 61% 39%
Al Jazeera The Stream (12:30) 21 581 65% 35%
CNN Legal View w/Banfield 34 68 75% 25%
E E! News 774 13346 16% 84%
Fox News Happening Now 15 48 83% 18%
HLN On The Case 63 431 24% 76%
MSNBC Andrea Mitchell Reports 128 343 51% 49%

Ratings for 1 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 417 3343 61% 39%
CNN Wolf 141 2009 58% 42%
Fox News America’s News HQ 6 17 71% 29%
HLN On The Case 43 431 24% 76%
MSNBC Ronan Farrow Daily 282 1150 52% 48%

Ratings for 2 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 195 3343 61% 39%
CNN News Room 3 39 61% 39%
Fox News The Real Story w/Gretchen Carlson 19 71 80% 20%
HLN On The Case 58 431 24% 76%
MSNBC The Reid Report 231 1016 51% 49%

Ratings for 3 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 11 39 61% 39%
Fox News Shepard Smith Reporting 78 119 65% 35%
HLN News Now 21 431 24% 76%
MSNBC The Cycle 42 204 55% 45%
MSNBC The Cycle (w/ Host Accounts) 68 761 56% 44%

Ratings for 4 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 218 3343 61% 39%
CNN The Lead w/Jake Tapper 107 412 59% 41%
Fox News Your World 463 1170 66% 34%
HLN News Now 24 431 24% 76%
MSNBC Now w/Alex Wagner 74 261 61% 39%

Ratings for 5 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Inside Story (5-5:30) 16 53 59% 41%
CNN The Situation Room 298 2009 58% 42%
Fox News The Five 314 648 63% 37%
Fox News The Five w/Hosts 688 2872 66% 34%
MSNBC The Ed Show 1379 2913 59% 41%

Ratings for 6 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 202 3343 61% 39%
CNN The Situation Room (6 – 6:30) 547 2009 58% 42%
CNN Crossfire (6:28 – 7) 0 0 0% 0%
CNN Crossfire With Hosts (6:30 – 7) 21 530 65% 35%
Fox News Special Report w/Bret Baier 44 237 70% 30%
MSNBC PoliticsNation w/ Al Sharpton 512 1241 60% 40%

Ratings for 7 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Real Money with Ali Velshi 7 48 71% 29%
Al Jazeera The Stream (7:30 – 8) 134 581 65% 35%
CNN Out Front w/Erin Burnett 371 758 75% 25%
E E! News 679 13346 16% 84%
Fox News On The Record w/Greta Van Susteren 185 1079 55% 45%
HLN Jane Velez-Mitchell 43 183 26% 74%
MSNBC Hardball w/ Chris Matthews 195 485 66% 34%

Ratings for 8 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 112 3343 61% 39%
CNN Anderson Cooper 360 1590 8934 43% 57%
Fox News The O’Reilly Factor 210 630 73% 27%
HLN Nancy Grace 332 802 37% 63%
MSNBC All In w/ Chris Hayes 967 2326 57% 43%

Ratings for 9 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 28 109 50% 50%
CNN Piers Morgan Live 227 539 58% 42%
Fox News The Kelly File 360 851 68% 32%
HLN Dr Drew On Call 253 398 40% 60%
MSNBC The Rachel Maddow Show 899 2178 51% 49%

Ratings for 10 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 12 80 96% 4%
CNN The Don Lemon Show 1142 4117 64% 36%
Fox News Hannity 1534 6860 61% 39%
MSNBC The Last Word w/Lawrence O’Donnell 299 901 52% 48%

Ratings for 11 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 104 3343 61% 39%
Comedy Central The Daily Show (11-11:30) 452 2436 60% 40%
Comedy Central The Colbert Report (11:30-12am) 395 3271 58% 42%
E E! News (11:30pm) 293 13346 16% 84%
Fox News The O’Reilly Factor 85 630 73% 27%
MSNBC All In w/Chris Hayes 101 2326 57% 43%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once.
  • Reach: A measure of the number of impressions a collection of tweets will make. For each tweet that is sent, it adds up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.