Another strong day for E! News. But somewhat beneath the surface, I see something interesting with Ronan Farrow Daily — although his engagement during his show was about what you’d expect for his time slot, his overall engagement during the day is pretty strong for the new kid on the block — over 3000 mentions of him and/or his show. Joy Reid, whose show also started on Monday, has about a third of his.
Tuesday Farrow had about 2500 mentions, and Monday, on the day of his launch, he had just over 4000 mentions. This suggests that Farrow may be on his way to being a strong presence on Twitter outside of his show, something that will be critical in helping to build an audience that actually watches his show. It would be interesting to know what kind of plays his videos get on msnbc.com; perhaps his audience is time-shifting in that way.
Three data points makes a lousy trend, so we’ll see how it goes. But it appears that Farrow is clicking with his audience.
(To be fair to Joy Reid, she’s a long time, established presence on Twitter, and does not need to work as hard to introduce herself to her audience).
Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.
Cable News Twitter Ratings for 2014-02-26
Top Shows for the day:
| Category | Mentions | Show |
| Most Mentions During Hour | 2787 | E: E! News |
| Most Mentions During Day | 15253 | E: E! News |
Ratings for individual time slots
Ratings for 12 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | America Tonight | 1 | 188 | 49% | 51% |
| CNN | Piers Morgan Live | 11 | 361 | 41% | 59% |
| Fox News | The Kelly File | 150 | 2502 | 55% | 45% |
| MSNBC | The Rachel Maddow Show | 174 | 4365 | 49% | 51% |
Ratings for 1 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | Consider This | 0 | 135 | 64% | 36% |
| CNN | Anderson Cooper 360 | 108 | 4412 | 51% | 49% |
| Fox News | Hannity | 269 | 7960 | 60% | 40% |
| MSNBC | The Last Word w/Lawrence O’Donnell | 18 | 958 | 52% | 48% |
Ratings for 2 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 16 | 3095 | 61% | 39% |
| Al Jazeera | The Stream (2:30) | 13 | 1120 | 67% | 33% |
| Fox News | On The Record w/Greta Van Susteren | 7 | 1219 | 56% | 44% |
| MSNBC | Hardball w/Chris Matthews | 19 | 2046 | 44% | 56% |
Ratings for 3 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 27 | 3095 | 61% | 39% |
| Al Jazeera | Real Money with Ali Velshi (3:30) | 1 | 165 | 72% | 28% |
| Fox News | RedEye | 9 | 588 | 71% | 29% |
Ratings for 4 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | America Tonight | 0 | 188 | 49% | 51% |
| Fox News | The Five | 21 | 893 | 73% | 27% |
| HLN | ShowBiz Tonight | 0 | 0 | 0% | 0% |
| MSNBC | The Rachel Maddow Show | 36 | 4365 | 49% | 51% |
Ratings for 5 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 13 | 3095 | 61% | 39% |
| CNN | EarlyStartCNN | 0 | 0 | 0% | 0% |
| Fox News | FoxFriendsFirst | 106 | 208 | 68% | 32% |
| MSNBC | First Look (5-5:30) | 0 | 0 | 0% | 0% |
| MSNBC | Way Too Early (5:30-6) | 23 | 143 | 42% | 58% |
Ratings for 6 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 46 | 3095 | 61% | 39% |
| CNN | New Day | 303 | 1856 | 49% | 51% |
| Fox News | Fox And Friends | 188 | 1438 | 55% | 45% |
| HLN | Morning Express w/Robin Meade | 64 | 389 | 57% | 43% |
| MSNBC | Morning Joe | 558 | 3889 | 56% | 44% |
Ratings for 7 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 69 | 3095 | 61% | 39% |
| CNN | New Day | 253 | 1856 | 49% | 51% |
| Fox News | Fox And Friends | 282 | 1438 | 55% | 45% |
| HLN | Morning Express w/Robin Meade | 82 | 389 | 57% | 43% |
| MSNBC | Morning Joe | 1712 | 3889 | 56% | 44% |
Ratings for 8 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 117 | 3095 | 61% | 39% |
| CNN | New Day | 261 | 1856 | 49% | 51% |
| Fox News | Fox And Friends | 293 | 1438 | 55% | 45% |
| HLN | Morning Express w/Robin Meade | 34 | 389 | 57% | 43% |
| MSNBC | Morning Joe | 605 | 3889 | 56% | 44% |
Ratings for 9 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | Consider This | 12 | 135 | 64% | 36% |
| CNN | News Room | 2 | 47 | 39% | 61% |
| Fox News | America’s Newsroom | 14 | 54 | 58% | 42% |
| HLN | Morning Express w/Robin Meade | 45 | 389 | 57% | 43% |
| MSNBC | The Daily Run Down | 386 | 951 | 55% | 45% |
Ratings for 10 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 166 | 3095 | 61% | 39% |
| CNN | News Room | 10 | 47 | 39% | 61% |
| Fox News | America’s Newsroom | 16 | 54 | 58% | 42% |
| HLN | Morning Express w/Robin Meade | 19 | 389 | 57% | 43% |
| MSNBC | Jansing & Co. | 63 | 140 | 70% | 30% |
Ratings for 11 am
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 127 | 3095 | 61% | 39% |
| Al Jazeera | Inside Story (11:30) | 2 | 81 | 61% | 39% |
| CNN | @This Hour | 80 | 1594 | 51% | 49% |
| Fox News | Happening Now | 29 | 49 | 79% | 21% |
| HLN | Morning Express w/Robin Meade | 21 | 389 | 57% | 43% |
| MSNBC | News Nation w/ Tamron Hall | 102 | 504 | 42% | 58% |
Ratings for 12 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 101 | 3095 | 61% | 39% |
| Al Jazeera | The Stream (12:30) | 64 | 1120 | 67% | 33% |
| CNN | Legal View w/Banfield | 27 | 123 | 65% | 35% |
| E | E! News | 2787 | 15253 | 21% | 79% |
| Fox News | Happening Now | 10 | 49 | 79% | 21% |
| HLN | News Now | 0 | 26 | 7% | 93% |
| MSNBC | Andrea Mitchell Reports | 652 | 1180 | 57% | 43% |
Ratings for 1 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 123 | 3095 | 61% | 39% |
| CNN | Wolf | 43 | 663 | 67% | 33% |
| Fox News | America’s News HQ | 15 | 26 | 67% | 33% |
| HLN | News Now | 5 | 26 | 7% | 93% |
| MSNBC | Ronan Farrow Daily | 399 | 3009 | 59% | 41% |
Ratings for 2 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 349 | 3095 | 61% | 39% |
| CNN | News Room | 2 | 47 | 39% | 61% |
| Fox News | The Real Story w/Gretchen Carlson | 108 | 271 | 60% | 40% |
| HLN | News Now | 2 | 26 | 7% | 93% |
| MSNBC | The Reid Report | 432 | 1085 | 41% | 59% |
Ratings for 3 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| CNN | News Room | 19 | 47 | 39% | 61% |
| Fox News | Shepard Smith Reporting | 128 | 365 | 69% | 31% |
| HLN | News Now | 6 | 26 | 7% | 93% |
| MSNBC | The Cycle | 72 | 383 | 60% | 40% |
| MSNBC | The Cycle (w/ Host Accounts) | 136 | 1909 | 60% | 40% |
Ratings for 4 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 162 | 3095 | 61% | 39% |
| CNN | The Lead w/Jake Tapper | 92 | 1033 | 60% | 40% |
| Fox News | Your World | 198 | 466 | 71% | 29% |
| HLN | News Now | 11 | 26 | 7% | 93% |
| MSNBC | Now w/Alex Wagner | 160 | 484 | 64% | 36% |
Ratings for 5 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | Inside Story (5-5:30) | 18 | 81 | 61% | 39% |
| CNN | The Situation Room | 87 | 663 | 67% | 33% |
| Fox News | The Five | 398 | 893 | 73% | 27% |
| Fox News | The Five w/Hosts | 896 | 3031 | 71% | 29% |
| HLN | What Would You Do? | 2 | 4 | 67% | 33% |
| MSNBC | The Ed Show | 1871 | 3841 | 56% | 44% |
Ratings for 6 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 151 | 3095 | 61% | 39% |
| CNN | The Situation Room (6 – 6:30) | 113 | 663 | 67% | 33% |
| CNN | Crossfire (6:30 – 7) | 0 | 0 | 0% | 0% |
| CNN | Crossfire With Hosts (6:30 – 7) | 562 | 1548 | 66% | 34% |
| Fox News | Special Report w/Bret Baier | 148 | 589 | 67% | 33% |
| HLN | What Would You Do? | 2 | 4 | 67% | 33% |
| MSNBC | PoliticsNation w/ Al Sharpton | 485 | 1392 | 53% | 47% |
Ratings for 7 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | Real Money with Ali Velshi (7 – 7:30) | 17 | 165 | 72% | 28% |
| Al Jazeera | Real Money with Ali Velshi (3:30) | 17 | 165 | 72% | 28% |
| Al Jazeera | The Stream (7:30 – 8) | 203 | 1120 | 67% | 33% |
| CNN | Out Front w/Erin Burnett | 365 | 916 | 71% | 29% |
| E | E! News | 2775 | 15253 | 21% | 79% |
| Fox News | On The Record w/Greta Van Susteren | 253 | 1219 | 56% | 44% |
| HLN | Jane Velez-Mitchell | 202 | 735 | 26% | 74% |
| MSNBC | Hardball w/ Chris Matthews | 608 | 2046 | 44% | 56% |
Ratings for 8 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 276 | 3095 | 61% | 39% |
| CNN | Anderson Cooper 360 | 1463 | 4412 | 51% | 49% |
| Fox News | The O’Reilly Factor | 301 | 1100 | 67% | 33% |
| HLN | Nancy Grace | 429 | 753 | 42% | 58% |
| MSNBC | All In w/ Chris Hayes | 1799 | 4763 | 54% | 46% |
Ratings for 9 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | America Tonight | 17 | 188 | 49% | 51% |
| CNN | Piers Morgan Live | 172 | 361 | 41% | 59% |
| Fox News | The Kelly File | 919 | 2502 | 55% | 45% |
| HLN | Dr Drew On Call | 263 | 408 | 21% | 79% |
| MSNBC | The Rachel Maddow Show | 1689 | 4365 | 49% | 51% |
Ratings for 10 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | Consider This | 34 | 135 | 64% | 36% |
| CNN | Anderson Cooper 360 | 250 | 4412 | 51% | 49% |
| Fox News | Hannity | 1264 | 7960 | 60% | 40% |
| MSNBC | The Last Word w/Lawrence O’Donnell | 321 | 958 | 52% | 48% |
Ratings for 11 pm
| Network | Show | Tweets Hour | Tweets Day | Male | Female |
| Al Jazeera | News | 153 | 3095 | 61% | 39% |
| CNN | Outfront w/Burnett | 77 | 916 | 71% | 29% |
| Comedy Central | The Daily Show (11-11:30) | 464 | 3220 | 63% | 37% |
| Comedy Central | The Colbert Report (11:30-12am) | 1157 | 4091 | 58% | 42% |
| E | E! News (11:30pm) | 96 | 15253 | 21% | 79% |
| Fox News | The O’Reilly Factor | 96 | 1100 | 67% | 33% |
| MSNBC | All In w/Chris Hayes | 104 | 4763 | 54% | 46% |
Definition of terms used in this report:
- Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
- Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
- Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
- Tweet Count: The number of tweets (including retweets) that mention a show.
- Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once.
- Reach: A measure of the number of impressions a collection of tweets will make. For each tweet that is sent, it adds up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
- Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.
Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com
For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.