Cable News Twitter Ratings for Tuesday, February 25, 2014

The second day of MSNBC’s new shows, Ronan Farrow Daily and The Reid Report, saw a drop in engagement on Twitter as you might expect. ┬áTheir numbers were typical for mid-day MSNBC shows, so there should be no disappointment in their overall ratings.

E! News scored a double win for the day with best hour and best day.

The Kelly File had a surprisingly strong showing on Tuesday as well, just nosing past the somewhat social media adverse Rachel Maddow Show, and Kelly’s show had a remarkable 50-50 split in its gender balance (remarkable for Fox News, at least).

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2014-02-25

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 2472 E: E! News (11:30pm)
Most Mentions During Day 15286 E: E! News

Ratings for individual time slots

Ratings for 12 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 6 152 45% 55%
CNN Piers Morgan Live 54 413 64% 36%
Fox News The Kelly File 151 3123 50% 50%
MSNBC The Rachel Maddow Show 152 3701 53% 47%

Ratings for 1 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 0 107 51% 49%
CNN Anderson Cooper 360 174 6151 54% 46%
Fox News Hannity 415 11210 63% 37%
MSNBC The Last Word w/Lawrence O’Donnell 28 1241 55% 45%

Ratings for 2 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 10 2003 64% 36%
Al Jazeera The Stream (2:30) 3 1094 61% 39%
Fox News On The Record w/Greta Van Susteren 10 965 51% 49%
MSNBC Hardball w/Chris Matthews 43 1142 59% 41%

Ratings for 3 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 13 2003 64% 36%
Al Jazeera Real Money with Ali Velshi (3:30) 0 78 69% 31%
Fox News RedEye 19 543 68% 32%
MSNBC All In w/Chris Hayes 37 3719 53% 47%

Ratings for 4 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 0 152 45% 55%
Fox News The Five 10 898 71% 29%
HLN ShowBiz Tonight 0 2 0% 100%
MSNBC The Rachel Maddow Show 13 3701 53% 47%

Ratings for 5 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 10 2003 64% 36%
CNN EarlyStartCNN 0 0 0% 0%
Fox News FoxFriendsFirst 37 77 72% 28%
MSNBC First Look (5-5:30) 0 0 0% 0%
MSNBC Way Too Early (5:30-6) 21 119 57% 43%

Ratings for 6 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 51 2003 64% 36%
CNN New Day 247 1571 43% 57%
Fox News Fox And Friends 171 1312 61% 39%
HLN Morning Express w/Robin Meade 26 434 50% 50%
MSNBC Morning Joe 1416 4814 57% 43%

Ratings for 7 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 51 2003 64% 36%
CNN New Day 255 1571 43% 57%
Fox News Fox And Friends 263 1312 61% 39%
HLN Morning Express w/Robin Meade 34 434 50% 50%
MSNBC Morning Joe 1381 4814 57% 43%

Ratings for 8 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 130 2003 64% 36%
CNN New Day 350 1571 43% 57%
Fox News Fox And Friends 192 1312 61% 39%
HLN Morning Express w/Robin Meade 24 434 50% 50%
MSNBC Morning Joe 935 4814 57% 43%

Ratings for 9 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 1 107 51% 49%
CNN News Room 3 21 50% 50%
Fox News America’s Newsroom 15 31 52% 48%
HLN Morning Express w/Robin Meade 121 434 50% 50%
MSNBC The Daily Run Down 247 1020 64% 36%

Ratings for 10 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 128 2003 64% 36%
CNN News Room 3 21 50% 50%
Fox News America’s Newsroom 10 31 52% 48%
HLN Morning Express w/Robin Meade 87 434 50% 50%
MSNBC Jansing & Co. 38 159 85% 15%

Ratings for 11 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 118 2003 64% 36%
Al Jazeera Inside Story (11:30) 0 54 87% 13%
CNN @This Hour 50 1112 47% 53%
Fox News Happening Now 13 51 77% 23%
HLN Morning Express w/Robin Meade 42 434 50% 50%
MSNBC News Nation w/ Tamron Hall 145 813 47% 53%

Ratings for 12 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 101 2003 64% 36%
Al Jazeera The Stream (12:30) 31 1094 61% 39%
CNN Legal View w/Banfield 13 51 50% 50%
E E! News 479 15286 30% 70%
Fox News Happening Now 19 51 77% 23%
HLN News Now 0 5 0% 100%
MSNBC Andrea Mitchell Reports 118 341 51% 49%

Ratings for 1 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 175 2003 64% 36%
CNN Wolf 51 1079 60% 40%
Fox News America’s News HQ 10 12 43% 57%
HLN News Now 0 5 0% 100%
MSNBC Ronan Farrow Daily 514 2658 55% 45%

Ratings for 2 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 159 2003 64% 36%
CNN News Room 2 21 50% 50%
Fox News The Real Story w/Gretchen Carlson 135 279 70% 30%
HLN News Now 0 5 0% 100%
MSNBC The Reid Report 314 854 50% 50%

Ratings for 3 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 2 21 50% 50%
Fox News Shepard Smith Reporting 103 276 67% 33%
HLN News Now 3 5 0% 100%
MSNBC The Cycle 132 533 59% 41%
MSNBC The Cycle (w/ Host Accounts) 193 1768 54% 46%

Ratings for 4 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 133 2003 64% 36%
CNN The Lead w/Jake Tapper 110 811 67% 33%
Fox News Your World 132 406 66% 34%
HLN News Now 1 5 0% 100%
MSNBC Now w/Alex Wagner 85 424 62% 38%

Ratings for 5 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Inside Story (5-5:30) 20 54 87% 13%
CNN The Situation Room 107 1079 60% 40%
Fox News The Five 492 898 71% 29%
Fox News The Five w/Hosts 1091 4641 67% 33%
HLN What Would You Do? 0 1 0% 100%
MSNBC The Ed Show 1286 2727 56% 44%

Ratings for 6 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 67 2003 64% 36%
CNN The Situation Room (6 – 6:30) 148 1079 60% 40%
CNN Crossfire (6:30 – 7) 0 0 0% 0%
CNN Crossfire With Hosts (6:30 – 7) 794 2001 67% 33%
Fox News Special Report w/Bret Baier 190 680 58% 42%
HLN What Would You Do? 1 1 0% 100%
MSNBC PoliticsNation w/ Al Sharpton 518 1369 49% 51%

Ratings for 7 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Real Money with Ali Velshi (7 – 7:30) 9 78 69% 31%
Al Jazeera Real Money with Ali Velshi (3:30) 9 78 69% 31%
Al Jazeera The Stream (7:30 – 8) 283 1094 61% 39%
CNN Out Front w/Erin Burnett 514 2387 76% 24%
E E! News 1275 15286 30% 70%
Fox News On The Record w/Greta Van Susteren 212 965 51% 49%
HLN Jane Velez-Mitchell 26 194 30% 70%
MSNBC Hardball w/ Chris Matthews 690 1142 59% 41%

Ratings for 8 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 123 2003 64% 36%
CNN Anderson Cooper 360 883 6151 54% 46%
Fox News The O’Reilly Factor 412 1380 66% 34%
HLN Nancy Grace 325 747 41% 59%
MSNBC All In w/ Chris Hayes 1293 3719 53% 47%

Ratings for 9 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 51 152 45% 55%
CNN Piers Morgan Live 144 413 64% 36%
Fox News The Kelly File 1183 3123 50% 50%
HLN Dr Drew On Call 113 276 20% 80%
MSNBC The Rachel Maddow Show 1173 3701 53% 47%

Ratings for 10 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 29 107 51% 49%
CNN Anderson Cooper 360 328 6151 54% 46%
Fox News Hannity 2383 11210 63% 37%
MSNBC The Last Word w/Lawrence O’Donnell 490 1241 55% 45%

Ratings for 11 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 62 2003 64% 36%
CNN Outfront w/Burnett 213 2387 76% 24%
Comedy Central The Daily Show (11-11:30) 332 3081 56% 44%
Comedy Central The Colbert Report (11:30-12am) 324 7882 64% 36%
E E! News (11:30pm) 2472 15286 30% 70%
Fox News The O’Reilly Factor 78 1380 66% 34%
MSNBC All In w/Chris Hayes 208 3719 53% 47%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once.
  • Reach: A measure of the number of impressions a collection of tweets will make. For each tweet that is sent, it adds up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.