Cable News Twitter Ratings for Monday, February 24, 2014 — Reid and Farrow Bows

Monday saw the launch of two new MSNBC shows, “Ronan Farrow Daily” and “The Reid Report”.  In terms of which had better engagement, it was a split decision:  The Reid Report had more mentions during its broadcast hour, while Ronan Farrow Daily has more mentions throughout the day.

No show (MSNBC’s or any other network’s) topped Chris Hayes in mentions during the broadcast hour, although Farrow had the most mentions throughout the day of any MSNBC show.  Across all networks, Anderson Cooper and Sean Hannity had the most mentions during the day.

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2014-02-24

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 1966 MSNBC: All In w/ Chris Hayes
Most Mentions During Day 7089 Fox News: Hannity

Ratings for individual time slots

Ratings for 12 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 0 166 56% 44%
Fox News Fox Files 0 1 0% 0%

Ratings for 1 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 0 71 63% 37%
Fox News Stossel 22 222 79% 21%

Ratings for 2 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 12 1895 57% 43%
Al Jazeera The Stream (2:30) 3 1167 49% 51%
Fox News Fox News Sunday 15 254 61% 39%

Ratings for 3 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 9 1895 57% 43%
Al Jazeera Real Money with Ali Velshi (3:30) 0 51 80% 20%
Fox News Huckabee 2 77 55% 45%

Ratings for 4 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 0 166 56% 44%
Fox News #MediaBuzz 4 185 66% 34%

Ratings for 5 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 3 1895 57% 43%
CNN EarlyStartCNN 8 16 63% 38%
Fox News FoxFriendsFirst 23 42 69% 31%
MSNBC First Look (5-5:30) 0 0 0% 0%
MSNBC Way Too Early (5:30-6) 12 95 53% 47%

Ratings for 6 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 12 1895 57% 43%
CNN New Day 236 1526 59% 41%
Fox News Fox And Friends 176 1092 60% 40%
MSNBC Morning Joe 281 2047 57% 43%

Ratings for 7 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 43 1895 57% 43%
CNN New Day 377 1526 59% 41%
Fox News Fox And Friends 199 1092 60% 40%
HLN Morning Express w/Robin Meade 55 307 59% 41%
MSNBC Morning Joe 602 2047 57% 43%

Ratings for 8 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 106 1895 57% 43%
CNN New Day 240 1526 59% 41%
Fox News Fox And Friends 166 1092 60% 40%
HLN Morning Express w/Robin Meade 68 307 59% 41%
MSNBC Morning Joe 356 2047 57% 43%

Ratings for 9 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 1 71 63% 37%
CNN News Room 9 52 67% 33%
Fox News America’s Newsroom 12 25 59% 41%
HLN Morning Express w/Robin Meade 34 307 59% 41%
MSNBC The Daily Run Down 170 845 63% 37%

Ratings for 10 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 105 1895 57% 43%
CNN News Room 9 52 67% 33%
Fox News America’s Newsroom 6 25 59% 41%
HLN Morning Express w/Robin Meade 18 307 59% 41%
MSNBC Jansing & Co. 44 99 64% 36%

Ratings for 11 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 78 1895 57% 43%
Al Jazeera Inside Story (11:30) 0 16 73% 27%
CNN @This Hour 107 898 58% 42%
Fox News Happening Now 10 48 66% 34%
HLN Morning Express w/Robin Meade 21 307 59% 41%
MSNBC News Nation w/ Tamron Hall 403 2943 38% 62%

Ratings for 12 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 159 1895 57% 43%
Al Jazeera The Stream (12:30) 19 1167 49% 51%
CNN Legal View w/Banfield 16 39 74% 26%
E E! News 111 2006 27% 73%
Fox News Happening Now 15 48 66% 34%
HLN News Now 0 17 27% 73%
MSNBC Andrea Mitchell Reports 30 142 66% 34%

Ratings for 1 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 168 1895 57% 43%
CNN Wolf 48 425 60% 40%
Fox News America’s News HQ 12 22 83% 17%
HLN News Now 1 17 27% 73%
MSNBC Ronan Farrow Daily 1122 4276 50% 50%

Ratings for 2 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 177 1895 57% 43%
CNN News Room 12 52 67% 33%
Fox News The Real Story w/Gretchen Carlson 92 378 62% 38%
HLN News Now 7 17 27% 73%
MSNBC The Reid Report 1378 3334 42% 58%

Ratings for 3 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 5 52 67% 33%
Fox News Shepard Smith Reporting 89 236 64% 36%
HLN News Now 3 17 27% 73%
MSNBC The Cycle 99 324 54% 46%
MSNBC The Cycle (w/ Host Accounts) 134 651 53% 47%

Ratings for 4 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 108 1895 57% 43%
CNN The Lead w/Jake Tapper 92 1033 63% 37%
Fox News Your World 249 675 57% 43%
HLN News Now 4 17 27% 73%
MSNBC Now w/Alex Wagner 144 382 56% 44%

Ratings for 5 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Inside Story (5-5:30) 4 16 73% 27%
CNN The Situation Room 46 425 60% 40%
Fox News The Five 289 1018 66% 34%
Fox News The Five w/Hosts 658 3981 66% 34%
HLN What Would You Do? 0 1 0% 100%
MSNBC The Ed Show 1341 2756 55% 45%

Ratings for 6 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 100 1895 57% 43%
CNN The Situation Room (6 – 6:30) 19 425 60% 40%
CNN Crossfire (6:30 – 7) 0 1 100% 0%
CNN Crossfire With Hosts (6:30 – 7) 442 1563 61% 39%
Fox News Special Report w/Bret Baier 169 736 61% 39%
HLN What Would You Do? 0 1 0% 100%
MSNBC PoliticsNation w/ Al Sharpton 436 1005 57% 43%

Ratings for 7 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Real Money with Ali Velshi (7 – 7:30) 7 51 80% 20%
Al Jazeera Real Money with Ali Velshi (3:30) 7 51 80% 20%
Al Jazeera The Stream (7:30 – 8) 434 1167 49% 51%
CNN Out Front w/Erin Burnett 1094 2815 72% 28%
E E! News 115 2006 27% 73%
Fox News On The Record w/Greta Van Susteren 249 1188 56% 44%
HLN Jane Velez-Mitchell 37 249 31% 69%
MSNBC Hardball w/ Chris Matthews 360 692 68% 32%

Ratings for 8 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 84 1895 57% 43%
CNN Anderson Cooper 360 1951 7004 56% 44%
Fox News The O’Reilly Factor 372 1225 65% 35%
HLN Nancy Grace 491 1004 64% 36%
MSNBC All In w/ Chris Hayes 1966 3898 54% 46%

Ratings for 9 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 50 166 56% 44%
CNN Piers Morgan Live 333 1166 65% 35%
Fox News The Kelly File 1410 2898 47% 53%
HLN Dr Drew On Call 137 239 26% 74%
MSNBC The Rachel Maddow Show 1180 3202 50% 50%

Ratings for 10 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 15 71 63% 37%
CNN Anderson Cooper 360 964 7004 56% 44%
Fox News Hannity 1502 7089 59% 41%
MSNBC The Last Word w/Lawrence O’Donnell 431 911 52% 48%

Ratings for 11 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 120 1895 57% 43%
CNN Outfront w/Burnett 514 2815 72% 28%
Comedy Central The Daily Show (11-11:30) 277 1930 66% 34%
Comedy Central The Colbert Report (11:30-12am) 1146 2504 67% 33%
E E! News (11:30pm) 71 2006 27% 73%
Fox News The O’Reilly Factor 81 1225 65% 35%
MSNBC All In w/Chris Hayes 272 3898 54% 46%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once.
  • Reach: A measure of the number of impressions a collection of tweets will make. For each tweet that is sent, it adds up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.