Cable News Twitter Ratings for Wednesday, January 22, 2014 — Something new to (Colbert) Report!

An unusual win for Comedy Central’s The Colbert Report, which had the best hour of the day — all in a half-hour.  Clearly the cold weather and lack of breaking news depressed talk about more traditional cable news shows.  If you look at only more traditional cable news shows, MSNBC’s The Ed Show wins best hour.

Meanwhile, Piers Morgan continues to mix it up on Twitter, and as a result he has the most mentions during the day…

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2014-01-22

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 2114 Comedy Central: The Colbert Report (11:30-12am)
Most Mentions During Day 29372 CNN: Piers Morgan Live

Ratings for individual time slots

Ratings for 12 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 27 369 35% 65%
CNN Piers Morgan Live 325 29372 80% 20%
Fox News The Kelly File 303 2615 57% 43%
HLN Dr Drew On Call 16 282 25% 75%
MSNBC The Rachel Maddow Show 153 4145 45% 55%

Ratings for 1 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 1 118 76% 24%
CNN Anderson Cooper 360 86 7165 31% 69%
Fox News Hannity 526 8048 62% 38%
HLN Nancy Grace 57 1409 56% 44%
MSNBC The Last Word w/Lawrence O’Donnell 74 1474 46% 54%

Ratings for 2 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 49 3110 57% 43%
Al Jazeera The Stream (2:30) 39 858 48% 52%
CNN Outfront w/Burnett 6 557 72% 28%
Fox News On The Record w/Greta Van Susteren 11 1388 54% 46%
HLN ShowBiz Tonight 0 79 37% 63%
MSNBC Hardball w/Chris Matthews 17 637 57% 43%

Ratings for 3 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 28 3110 57% 43%
Al Jazeera Real Money with Ali Velshi (3:30) 18 360 60% 40%
CNN Piers Morgan Live 239 29372 80% 20%
Fox News RedEye 30 821 71% 29%
HLN Nancy Grace 22 1409 56% 44%
MSNBC All In w/Chris Hayes 42 4421 51% 49%

Ratings for 4 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 1 369 35% 65%
CNN Anderson Cooper 360 49 7165 31% 69%
Fox News The Five 20 828 69% 31%
HLN ShowBiz Tonight 0 79 37% 63%
MSNBC The Rachel Maddow Show 31 4145 45% 55%

Ratings for 5 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 46 3110 57% 43%
CNN EarlyStartCNN 15 155 61% 39%
Fox News FoxFriendsFirst 26 79 77% 23%
MSNBC First Look (5-5:30) 1 1 0% 100%
MSNBC Way Too Early (5:30-6) 13 101 42% 58%

Ratings for 6 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 71 3110 57% 43%
CNN New Day 247 1531 42% 58%
Fox News Fox And Friends 169 978 59% 41%
HLN Morning Express w/Robin Meade 13 348 61% 39%
MSNBC Morning Joe 1263 5441 51% 49%

Ratings for 7 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 171 3110 57% 43%
CNN New Day 225 1531 42% 58%
Fox News Fox And Friends 193 978 59% 41%
HLN Morning Express w/Robin Meade 42 348 61% 39%
MSNBC Morning Joe 1562 5441 51% 49%

Ratings for 8 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 162 3110 57% 43%
CNN New Day 183 1531 42% 58%
Fox News Fox And Friends 215 978 59% 41%
HLN Morning Express w/Robin Meade 43 348 61% 39%
MSNBC Morning Joe 1236 5441 51% 49%

Ratings for 9 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 3 118 76% 24%
CNN News Room 7 39 52% 48%
Fox News America’s Newsroom 11 70 56% 44%
HLN Morning Express w/Robin Meade 66 348 61% 39%
MSNBC The Daily Run Down 204 840 53% 47%

Ratings for 10 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 192 3110 57% 43%
CNN News Room 4 39 52% 48%
Fox News America’s Newsroom 24 70 56% 44%
HLN Morning Express w/Robin Meade 30 348 61% 39%
MSNBC Jansing & Co. 70 151 78% 22%

Ratings for 11 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 198 3110 57% 43%
Al Jazeera Inside Story (11:30) 0 14 43% 57%
CNN Legal View w/Banfield 18 23 63% 38%
Fox News Happening Now 28 73 58% 42%
HLN Morning Express w/Robin Meade 22 348 61% 39%
MSNBC MSNBC Live 255 4073 52% 48%

Ratings for 12 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 205 3110 57% 43%
Al Jazeera The Stream (12:30) 21 858 48% 52%
CNN Around the World (News Room) 4 39 52% 48%
E E! News 641 10833 24% 76%
Fox News Happening Now 14 73 58% 42%
HLN ShowBiz Tonight 2 79 37% 63%
MSNBC MSNBC Live 205 4073 52% 48%

Ratings for 1 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 143 3110 57% 43%
CNN News Room 10 39 52% 48%
Fox News America’s News HQ 5 16 77% 23%
MSNBC Andrea Mitchell Reports 132 282 57% 43%

Ratings for 2 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 131 3110 57% 43%
CNN News Room 1 39 52% 48%
Fox News The Real Story w/Gretchen Carlson 329 687 64% 36%
HLN News Now 7 20 55% 45%
MSNBC News Nation w/ Tamron Hall 73 455 51% 49%

Ratings for 3 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 2 39 52% 48%
Fox News Shepard Smith Reporting 97 180 64% 36%
HLN News Now 2 20 55% 45%
MSNBC The Cycle 119 429 56% 44%
MSNBC The Cycle (w/ Host Accounts) 243 1230 62% 38%

Ratings for 4 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 90 3110 57% 43%
CNN The Lead w/Jake Tapper 175 1439 64% 36%
Fox News Your World 91 407 77% 23%
HLN News Now 2 20 55% 45%
MSNBC Now w/Alex Wagner 175 911 62% 38%

Ratings for 5 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Inside Story (5-5:30) 0 14 43% 57%
CNN The Situation Room 154 733 68% 32%
Fox News The Five 429 828 69% 31%
Fox News The Five w/Hosts 990 3511 68% 32%
HLN What Would You Do? 0 0 0% 0%
MSNBC The Ed Show 2072 4485 53% 47%

Ratings for 6 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 172 3110 57% 43%
CNN The Situation Room (6 – 6:30) 53 733 68% 32%
CNN Crossfire (6:30 – 7) 0 1 100% 0%
CNN Crossfire With Hosts (6:30 – 7) 791 2055 50% 50%
Fox News Special Report w/Bret Baier 157 987 59% 41%
HLN ShowBiz Tonight 1 79 37% 63%
MSNBC PoliticsNation w/ Al Sharpton 347 960 50% 50%

Ratings for 7 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Real Money with Ali Velshi (7 – 7:30) 16 360 60% 40%
Al Jazeera The Stream (7:30 – 8) 256 858 48% 52%
CNN Out Front w/Erin Burnett 222 557 72% 28%
E E! News 533 10833 24% 76%
Fox News On The Record w/Greta Van Susteren 206 1388 54% 46%
HLN Jane Velez-Mitchell 96 1631 15% 85%
MSNBC Hardball w/ Chris Matthews 210 637 57% 43%

Ratings for 8 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 97 3110 57% 43%
CNN Anderson Cooper 360 1181 7165 31% 69%
Fox News The O’Reilly Factor 210 718 64% 36%
HLN Nancy Grace 513 1409 56% 44%
MSNBC All In w/ Chris Hayes 1656 4421 51% 49%

Ratings for 9 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 62 369 35% 65%
CNN Piers Morgan Live 1199 29372 80% 20%
Fox News The Kelly File 1002 2615 57% 43%
HLN Dr Drew On Call 112 282 25% 75%
MSNBC The Rachel Maddow Show 1077 4145 45% 55%

Ratings for 10 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 19 118 76% 24%
CNN AC360 Later 1670 7165 31% 69%
Fox News Hannity 676 8048 62% 38%
HLN What Would You Do? 0 0 0% 0%
MSNBC The Last Word w/Lawrence O’Donnell 691 1474 46% 54%

Ratings for 11 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 119 3110 57% 43%
CNN The 11th Hour 0 4 100% 0%
CNN In Case You Missed It 0 245 71% 29%
Comedy Central The Daily Show (11-11:30) 384 3412 58% 42%
Comedy Central The Colbert Report (11:30-12am) 2114 5757 59% 41%
E E! News (11:30pm) 764 10833 24% 76%
Fox News The O’Reilly Factor 80 718 64% 36%
HLN ShowBiz Tonight 11 79 37% 63%
MSNBC All In w/Chris Hayes 298 4421 51% 49%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once.
  • Reach: A measure of the number of impressions a collection of tweets will make. For each tweet that is sent, it adds up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.