Apology buzz dies out on Twitter re Melissa Harris-Perry – Cable News Twitter Ratings for January 5, 2014

The Twitter buzz around the Melissa Harris-Perry show subsided on Sunday, as the uproar over the apology about comments on Mitt Romney’s Christmas card began to fade.  A quick look at the word cloud shows that while the apology was still in the mix, other subjects like homelessness were more frequently mentioned:

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Compare that with Saturday’s word cloud

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And you can see the change in topics a day makes.

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Ratings for 2014-01-05

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 1948 MSNBC: Melissa Harris-Perry Show
Most Mentions During Day 7980 MSNBC: Melissa Harris-Perry Show

Overall ratings by network

Network Tweet Count Unique Tweeters Reach Male Female
CNN 32253 24475 123229867 77 % 23 %
Fox News 19702 11604 87153540 63 % 37 %
MSNBC 19643 9608 68245268 52 % 48 %
E 2233 1928 4061150 24 % 76 %
Al Jazeera 1469 1143 3000332 56 % 44 %
Comedy Central 1399 1104 17575214 51 % 49 %
HLN 647 354 2062909 40 % 60 %
HBO 366 266 969227 64 % 36 %

For networks that are not predominantly news, only news(-like) shows are included. See the detailed listings below for precise shows

 

Most popular hastags

Hashtag Count
#tcot 3978
#nerdland 3469
#fns 2261
#lnyhbt 1915
#uppers 1818
#tears4rio 837
#mtp 813
#occupyhamburg 793
#iran 753
#homosexual 692

Ratings for individual time slots

Ratings for 12 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 1 32 29% 71%
Fox News Judge Jeanine 89 359 57% 43%

Ratings for 1 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 0 7 0% 100%
Fox News Geraldo At Large 2 65 68% 32%

Ratings for 2 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 12 1321 57% 43%
Al Jazeera Inside Story (2:30) 0 0 0% 0%
Fox News RedEye 37 415 72% 28%

Ratings for 3 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 6 1321 57% 43%
Al Jazeera Real Money with Ali Velshi (3:30) 2 6 0% 0%
Fox News Huckabee 2 118 71% 29%

Ratings for 4 am

Network Show Tweets Hour Tweets Day Male Female
Fox News Judge Jeanine 19 359 57% 43%

Ratings for 5 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 6 1321 57% 43%
Fox News Huckabee 3 118 71% 29%

Ratings for 6 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 10 1321 57% 43%
CNN New Day 38 464 47% 53%
Fox News Fox and Friends Weekend 22 237 62% 38%

Ratings for 7 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 5 1321 57% 43%
CNN New Day (to 7:30, Sun) 42 464 47% 53%
CNN Sanjay Gupta MD (7:30) 7 132 51% 49%
E E! News Weekend 19 2233 24% 76%
Fox News Fox and Friends Weekend 45 237 62% 38%
HLN Weekend Express 2 47 37% 63%
MSNBC Hardball Weekend (7:00) 1 73 41% 59%
MSNBC Your Business (7:30) 6 25 38% 62%

Ratings for 8 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 29 1321 57% 43%
CNN New Day 30 464 47% 53%
Fox News Fox and Friends Weekend 69 237 62% 38%
HLN Weekend Express 3 47 37% 63%
MSNBC Up w/Steve Kornacki 806 2581 44% 56%

Ratings for 9 am

Network Show Tweets Hour Tweets Day Male Female
CNN State of the Union 116 437 66% 34%
Fox News Fox and Friends Weekend 82 237 62% 38%
HLN Weekend Express 2 47 37% 63%
MSNBC Up w/Steve Kornacki 958 2581 44% 56%

Ratings for 10 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 152 1321 57% 43%
CNN GPS w/Fareed Zakaria 109 262 64% 36%
Fox News America’s News HQ 33 164 66% 34%
Fox News Sunday Housecall (10:30) 0 0 0% 0%
HLN Weekend Express 8 47 37% 63%
MSNBC Melissa Harris-Perry Show 1865 7980 45% 55%

Ratings for 11 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 101 1321 57% 43%
CNN Reliable Sources 246 441 64% 36%
Fox News #MediaBuzz 131 629 68% 32%
HLN Weekend Express 17 47 37% 63%
MSNBC Melissa Harris-Perry Show 1948 7980 45% 55%

Ratings for 12 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 105 1321 57% 43%
CNN State of the Union w/Candy Crowley 122 437 66% 34%
Fox News America’s News HQ 12 164 66% 34%
HLN Weekend Express 8 47 37% 63%
MSNBC Weekends w/ Alex Witt 30 101 63% 37%

Ratings for 1 pm

Network Show Tweets Hour Tweets Day Male Female
CNN GPS w/Fareed Zakaria 41 262 64% 36%
Fox News America’s News HQ 55 164 66% 34%
MSNBC Weekends w/Alex Witt 25 101 63% 37%

Ratings for 2 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 102 1321 57% 43%
Al Jazeera Real Money with Ali Velshi (2:30) 0 6 0% 0%
CNN News Room 1 40 58% 42%
Fox News Fox News Sunday 220 3406 57% 43%

Ratings for 3 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Al Jazeera America Presents 0 2 0% 0%
Fox News WSJ Editorial Report (3:00) 2 2 100% 0%
Fox News America’s News HQ (3:30) 4 164 66% 34%
MSNBC MSNBC Live w/Craig Melvin 94 154 59% 41%
MSNBC Hardball w/ Chris Matthews (7:00) 7 73 41% 59%

Ratings for 4 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 64 1321 57% 43%
CNN News Room 0 40 58% 42%
Fox News A Healthy You w/ Carol Alt (4pm) 0 0 0% 0%
Fox News Sunday Housecall (4:30) 0 0 0% 0%
MSNBC Disrupt w/ Karen Finney 217 487 37% 63%

Ratings for 5 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 2 32 29% 71%
CNN News Room 12 40 58% 42%
Fox News #MediaBuzz 133 629 68% 32%

Ratings for 6 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 54 1321 57% 43%
CNN News Room 8 40 58% 42%
Fox News Fox News Sunday 89 3406 57% 43%

Ratings for 7 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Talk to Al Jazeera 0 0 0% 0%
Al Jazeera TechKnow (7:30) 0 1 0% 100%
Fox News Fox Report Weekend 1 2 100% 0%

Ratings for 8 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 74 1321 57% 43%
Fox News Huckabee 45 118 71% 29%

Ratings for 9 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Al Jazeera America Presents 0 2 0% 0%
Fox News Fox Files 0 1 100% 0%

Ratings for 10 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera TechKnow (10:30) 0 1 0% 100%
Fox News Stossel 141 563 68% 32%

Ratings for 11 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 29 1321 57% 43%
Fox News Huckabee 17 118 71% 29%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once.
  • Reach: A measure of the number of impressions a collection of tweets will make. For each tweet that is sent, it adds up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.