Cable News Twitter Ratings for Saturday, December 21, 2013 — Shop till you drop edition

The Melissa Harris-Perry Show had the best hour in this Saturday before Christmas, but with a very low mention count.  No doubt, everyone was out preparing for the holidays in one fashion or another …

Whoever was E! News’ #hottieoftheweek was quite the subject of conversation, with E! News having the most mentions in the day.  When you’re hot your hot!

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Ratings for 2013-12-21

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 1247 MSNBC: Melissa Harris-Perry Show
Most Mentions During Day 11329 E: E! News Weekend

Overall ratings by network

Network Tweet Count Unique Tweeters Reach Male Female
CNN 25055 17154 119496290 63 % 37 %
Fox News 21748 12223 73238910 66 % 34 %
MSNBC 12735 6066 53311797 53 % 47 %
E 11329 9741 28669611 23 % 77 %
HBO 2362 2046 4334090 76 % 24 %
Comedy Central 1928 1620 5838268 58 % 42 %
Al Jazeera 1862 1515 5832377 58 % 42 %
HLN 515 393 1010406 45 % 55 %

For networks that are not predominantly news, only news(-like) shows are included. See the detailed listings below for precise shows

 

Most popular hastags

Hashtag Count
#hottieoftheweek 8223
#tcot 2628
#lnyhbt 2441
#nerdland 2388
#freethe7 2091
#iran 1810
#uppers 1038
#tgdn 939
#duckdynasty 870
#obamacare 742

Ratings for individual time slots

Ratings for 12 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 23 88 74% 26%
CNN Piers Morgan Live 723 9579 77% 23%
Fox News The Kelly File 251 1789 66% 34%

Ratings for 1 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 5 51 52% 48%
CNN Anderson Cooper 360 25 447 45% 55%
Fox News Hannity 245 3159 64% 36%

Ratings for 2 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 56 1672 57% 43%
CNN Outfront w/Burnett 2 49 81% 19%
Fox News On The Record w/Greta Van Susteren 43 608 61% 39%

Ratings for 3 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 42 1672 57% 43%
Al Jazeera Real Money with Ali Velshi (3:30) 0 9 86% 14%
CNN Piers Morgan Live 246 9579 77% 23%
Fox News RedEye 42 1692 74% 26%

Ratings for 4 am

Network Show Tweets Hour Tweets Day Male Female
CNN Anderson Cooper 360 9 447 45% 55%
Fox News The Five 26 110 68% 32%

Ratings for 5 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 19 1672 57% 43%
Fox News Hannity 56 3159 64% 36%
MSNBC Hardball Weekend (5:00) 8 180 58% 42%
MSNBC Your Business (5:30) 2 6 80% 20%

Ratings for 6 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 22 1672 57% 43%
CNN New Day 30 461 56% 44%
Fox News Fox and Friends Weekend 44 305 70% 30%

Ratings for 7 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 24 1672 57% 43%
CNN New Day (to 7:30, Sun) 42 461 56% 44%
Fox News Fox and Friends Weekend 42 305 70% 30%
HLN Weekend Express 9 134 79% 21%
MSNBC Weekends w/Alex Witt 23 151 63% 37%

Ratings for 8 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 24 1672 57% 43%
CNN New Day 49 461 56% 44%
Fox News Fox and Friends Weekend 58 305 70% 30%
HLN Weekend Express 8 134 79% 21%
MSNBC Up w/Steve Kornacki 678 1829 47% 53%

Ratings for 9 am

Network Show Tweets Hour Tweets Day Male Female
CNN New Day (9-9:30) 33 461 56% 44%
CNN Your Money (9:30-10) 3 14 100% 0%
Fox News Fox and Friends Weekend 60 305 70% 30%
HLN Weekend Express 6 134 79% 21%
MSNBC Up w/Steve Kornacki 602 1829 47% 53%

Ratings for 10 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 94 1672 57% 43%
CNN News Room 6 39 67% 33%
E E! News Weekend 922 11329 23% 77%
Fox News The Cost of Freedom 7 15 45% 55%
HLN Weekend Express 13 134 79% 21%
MSNBC Melissa Harris-Perry Show 971 3372 45% 55%

Ratings for 11 am

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 127 1672 57% 43%
CNN News Room 0 39 67% 33%
HLN Weekend Express 5 134 79% 21%
MSNBC Melissa Harris-Perry Show 1247 3372 45% 55%

Ratings for 12 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 111 1672 57% 43%
CNN News Room 11 39 67% 33%
Fox News America’s News HQ 5 21 93% 7%
HLN Weekend Express 1 134 79% 21%
MSNBC Weekends w/ Alex Witt 41 151 63% 37%

Ratings for 1 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 11 39 67% 33%
Fox News America’s News HQ 4 21 93% 7%

Ratings for 2 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 71 1672 57% 43%
CNN The Next List 0 0 0% 0%
CNN Your Money (2-2:30) 9 14 100% 0%
Fox News WSJ Editorial Report (2pm) 2 3 100% 0%
Fox News America’s News HQ (2:30) 0 21 93% 7%
MSNBC MSNBC Live w/Craig Melvin 3 7 80% 20%

Ratings for 3 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 0 39 67% 33%
Fox News America’s News HQ 2 21 93% 7%

Ratings for 4 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 78 1672 57% 43%
CNN News Room (4-4:30) 1 39 67% 33%
CNN Sanjay Gupta MD (4:30 – 5) 54 574 52% 48%
Fox News A Healthy You w/ Carol Alt (4pm) 0 0 0% 0%
Fox News America’s News HQ (4:30pm) 1 21 93% 7%
MSNBC Disrupt w/ Karen Finney 531 997 52% 48%

Ratings for 5 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 1 39 67% 33%
E E! News Weekend 520 11329 23% 77%
Fox News The Five 18 110 68% 32%
Fox News The Five w/Hosts 111 3410 70% 30%

Ratings for 6 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 84 1672 57% 43%
CNN News Room 4 39 67% 33%
Fox News America’s News HQ 2 21 93% 7%

Ratings for 7 pm

Network Show Tweets Hour Tweets Day Male Female
Fox News Fox Report Weekend 2 2 0% 100%

Ratings for 8 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 127 1672 57% 43%
Fox News Huckabee 578 919 71% 29%

Ratings for 9 pm

Network Show Tweets Hour Tweets Day Male Female
Fox News Judge Jeanine 501 742 61% 39%

Ratings for 10 pm

Network Show Tweets Hour Tweets Day Male Female
Fox News Fox Files 0 0 0% 0%

Ratings for 11 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera News 38 1672 57% 43%
Fox News RedEye 211 1692 74% 26%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once.
  • Reach: A measure of the number of impressions a collection of tweets will make. For each tweet that is sent, it adds up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.