Cable News Twitter Ratings for Black Friday, November 29, 2013

No fights broke out on Twitter Friday, as most cable news shows took black friday off.  The Kelly File was the accidental winner of the day, with 488 mentions during her show, but that number is about 1/5th of what the typical winner gets.   Tomorrow’s schedule returns to weekend normal, more or less, so we should see the month end on a more typical volume of activity.  

Or maybe not, if you all are still out shopping. My word of advice: as Sergeant Esterhaus always said, Let’s be careful out there.

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Ratings for 2013-11-29

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 488 Fox News: The Kelly File
Most Mentions During Day 2793 Fox News: Hannity

Overall ratings by network

Network Tweet Count Unique Tweeters Reach Male Female
CNN 12634 9452 73695954 67 % 33 %
Fox News 12052 6812 49888611 67 % 33 %
MSNBC 7844 4553 46780028 53 % 47 %
HLN 3223 3157 2924128 42 % 58 %
E 1722 1266 2570174 24 % 76 %
Al Jazeera 1662 1125 5903773 57 % 43 %
Comedy Central 1628 1409 3492590 60 % 40 %
HBO 316 238 930117 71 % 29 %

For networks that are not predominantly news, only news(-like) shows are included. See the detailed listings below for precise shows

 

Most popular hastags

Hashtag Count
#cnn 3203
#charity 2991
#wow 2991
#marathons 2989
#amazing 2989
#jayblack 2989
#las 2988
#tcot 2396
#lnyhbt 2328
#obamacare 1109

Ratings for individual time slots

Ratings for 12 am

Network Show Tweets Hour Tweets Day Male Female
Fox News The Kelly File 67 1538 59% 41%

Ratings for 2 am

Network Show Tweets Hour Tweets Day Male Female
Fox News On The Record w/Greta Van Susteren 5 557 56% 44%

Ratings for 3 am

Network Show Tweets Hour Tweets Day Male Female
Fox News Special Report w/Bret Baier 0 75 70% 30%

Ratings for 4 am

Network Show Tweets Hour Tweets Day Male Female
Fox News The Five 4 289 78% 22%

Ratings for 5 am

Network Show Tweets Hour Tweets Day Male Female
CNN EarlyStartCNN 19 68 29% 71%
Fox News FoxFriendsFirst 17 51 66% 34%
MSNBC First Look (5-5:30) 0 0 0% 0%

Ratings for 6 am

Network Show Tweets Hour Tweets Day Male Female
CNN New Day 70 747 47% 53%
Fox News Fox And Friends 18 263 70% 30%
HLN Morning Express w/Robin Meade 10 54 55% 45%
MSNBC Hardball w/ Chris Matthews 8 441 62% 38%

Ratings for 7 am

Network Show Tweets Hour Tweets Day Male Female
CNN New Day 93 747 47% 53%
Fox News Fox And Friends 29 263 70% 30%
HLN Morning Express w/Robin Meade 13 54 55% 45%
MSNBC Morning Joe 138 1000 51% 49%

Ratings for 8 am

Network Show Tweets Hour Tweets Day Male Female
CNN New Day 94 747 47% 53%
Fox News Fox And Friends 88 263 70% 30%
HLN Morning Express w/Robin Meade 3 54 55% 45%
MSNBC Morning Joe 257 1000 51% 49%

Ratings for 9 am

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 4 29 55% 45%
Fox News America’s Newsroom 12 44 67% 33%
HLN Morning Express w/Robin Meade 3 54 55% 45%
MSNBC MSNBC Live w/ Thomas Roberts 2 250 61% 39%

Ratings for 10 am

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 4 29 55% 45%
Fox News America’s Newsroom 13 44 67% 33%
HLN Morning Express w/Robin Meade 4 54 55% 45%
MSNBC MSNBC Live w/ Thomas Roberts 4 250 61% 39%

Ratings for 11 am

Network Show Tweets Hour Tweets Day Male Female
CNN Legal View w/Banfield 7 30 82% 18%
Fox News Happening Now 2 104 79% 21%
HLN Morning Express w/Robin Meade 2 54 55% 45%
MSNBC MSNBC Live w/ Thomas Roberts 123 250 61% 39%

Ratings for 12 pm

Network Show Tweets Hour Tweets Day Male Female
CNN Around the World (News Room) 7 29 55% 45%
Fox News Happening Now 15 104 79% 21%
HLN ShowBiz Tonight 0 4 0% 100%
MSNBC Hardball w/ Chris Matthews 153 441 62% 38%

Ratings for 1 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 0 29 55% 45%
Fox News America’s News HQ 0 9 50% 50%
MSNBC MSNBC Live w/ Thomas Roberts 16 250 61% 39%
MSNBC MSNBC Live w/ Thomas Roberts 16 250 61% 39%

Ratings for 2 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 4 29 55% 45%
Fox News The Real Story w/Gretchen Carlson 1 19 93% 7%
MSNBC MSNBC Live w/ Thomas Roberts 4 250 61% 39%
MSNBC MSNBC Live w/ Thomas Roberts 4 250 61% 39%

Ratings for 3 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 0 29 55% 45%
Fox News Shepard Smith Reporting 7 28 72% 28%
MSNBC MSNBC Live w/ Thomas Roberts 42 250 61% 39%

Ratings for 4 pm

Network Show Tweets Hour Tweets Day Male Female
CNN The Lead w/Jake Tapper 13 75 50% 50%
Fox News Your World 58 129 77% 23%
MSNBC Hardball w/ Chris Matthews 88 441 62% 38%

Ratings for 5 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Inside Story (5-5:30) 0 4 0% 100%
CNN The Situation Room 25 218 75% 25%
Fox News The Five 122 289 78% 22%
Fox News The Five w/Hosts 401 1504 72% 28%

Ratings for 6 pm

Network Show Tweets Hour Tweets Day Male Female
CNN The Situation Room (6 – 6:30) 33 218 75% 25%
CNN Crossfire (6:30 – 7) 0 0 0% 0%
CNN Crossfire With Hosts (6:30 – 7) 36 661 64% 36%
Fox News Special Report w/Bret Baier 12 75 70% 30%

Ratings for 7 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Real Money with Ali Velshi (7 – 7:30) 2 58 63% 37%
Al Jazeera The Stream (7:30 – 8) 48 250 69% 31%
E E! News 166 1722 24% 76%
Fox News On The Record w/Greta Van Susteren 61 557 56% 44%

Ratings for 8 pm

Network Show Tweets Hour Tweets Day Male Female
Fox News The O’Reilly Factor 20 230 74% 26%

Ratings for 9 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 6 128 56% 44%
Fox News The Kelly File 488 1538 59% 41%

Ratings for 10 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 6 36 46% 54%
Fox News Hannity 278 2793 66% 34%

Ratings for 11 pm

Network Show Tweets Hour Tweets Day Male Female
Fox News The O’Reilly Factor 16 230 74% 26%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once.
  • Reach: A measure of the number of impressions a collection of tweets will make. For each tweet that is sent, it adds up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.