Cable News Twitter Ratings for Tuesday, November 19, 2013

MSNBC’s The Ed Show won the best hour again, as Ed frequently does.  We’ve seen, recently, that the Kelly File and Anderson Cooper have been able to win their hours with specific hot topics (Obamacare, Rob Ford, resp.), but they seem unable to sustain peak levels of Twitter engagement day-in, day-out.

Today’s report includes Al Jazeera America for the first time.  @AJAM (and related accounts) actually gets almost twice as many mentions on Twitter than HLN!  I will probably be refining the AJA tracking over the next few days; right now, I just have the “marquee” prime time shows and the general @AJAM Twitter account in the system.  I’ve seen a couple job openings in social media at the network; it will be interesting to see if they up their social media game over the next few months.

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Ratings for 2013-11-19

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 2260 MSNBC: The Ed Show
Most Mentions During day 23862 CNN: Piers Morgan Live

Overall ratings by network

Network Tweet Count Unique Tweeters Reach Male Female
CNN 49948 37539 415475341 66 % 34 %
MSNBC 32968 14140 168749278 54 % 46 %
Fox News 27732 14517 133822488 62 % 38 %
Comedy Central 5636 4786 22428725 56 % 44 %
E 3808 3019 18423727 17 % 83 %
Al Jazeera 2999 2184 10007110 62 % 38 %
HLN 2298 1324 5930434 36 % 64 %
HBO 1960 1692 4628700 61 % 39 %

For networks that are not predominantly news, only news(-like) shows are included. See the detailed listings below for precise shows

 

Most popular hastags

Hashtag Count
#blackfish 3007
#tcot 2980
#lnyhbt 2659
#edshow 2104
#inners 2043
#maddow 1957
#obamacare 1896
#kellyfile 1783
#ghana 1468
#worldcup 1457

Ratings for individual time slots

Ratings for 12 am

Network Show Tweets Hour Tweets Day Male Female
CNN Piers Morgan Live 147 23862 85% 15%
Fox News The Kelly File 507 4891 56% 44%
HLN Dr Drew On Call 20 486 36% 64%
MSNBC The Rachel Maddow Show 162 3847 47% 53%

Ratings for 1 am

Network Show Tweets Hour Tweets Day Male Female
CNN Anderson Cooper 360 601 7631 48% 52%
Fox News Hannity 105 4743 64% 36%
HLN Nancy Grace 11 932 31% 69%
MSNBC The Last Word w/Lawrence O’Donnell 75 1441 50% 50%

Ratings for 2 am

Network Show Tweets Hour Tweets Day Male Female
CNN AC360 Later 278 7631 48% 52%
Fox News On The Record w/Greta Van Susteren 16 2029 56% 44%
HLN ShowBiz Tonight 1 123 67% 33%
MSNBC Hardball w/Chris Matthews 18 930 55% 45%

Ratings for 3 am

Network Show Tweets Hour Tweets Day Male Female
CNN Piers Morgan Live 81 23862 85% 15%
Fox News RedEye 20 887 69% 31%
MSNBC All In w/Chris Hayes 25 4414 58% 42%

Ratings for 4 am

Network Show Tweets Hour Tweets Day Male Female
CNN Anderson Cooper 360 76 7631 48% 52%
Fox News The Five 3 853 73% 27%
HLN ShowBiz Tonight 0 123 67% 33%
MSNBC The Rachel Maddow Show 21 3847 47% 53%

Ratings for 5 am

Network Show Tweets Hour Tweets Day Male Female
CNN EarlyStartCNN 37 53 39% 61%
Fox News FoxFriendsFirst 56 111 69% 31%
HLN Dr Drew On Call 0 486 36% 64%
MSNBC First Look (5-5:30) 2 2 50% 50%
MSNBC Way Too Early (5:30-6) 10 29 57% 43%

Ratings for 6 am

Network Show Tweets Hour Tweets Day Male Female
CNN New Day 155 1203 50% 50%
Fox News Fox And Friends 210 1051 63% 37%
HLN Morning Express w/Robin Meade 10 211 51% 49%
MSNBC Morning Joe 648 3319 57% 43%

Ratings for 7 am

Network Show Tweets Hour Tweets Day Male Female
CNN New Day 217 1203 50% 50%
Fox News Fox And Friends 270 1051 63% 37%
HLN Morning Express w/Robin Meade 18 211 51% 49%
MSNBC Morning Joe 841 3319 57% 43%

Ratings for 8 am

Network Show Tweets Hour Tweets Day Male Female
CNN New Day 196 1203 50% 50%
Fox News Fox And Friends 195 1051 63% 37%
HLN Morning Express w/Robin Meade 20 211 51% 49%
MSNBC Morning Joe 407 3319 57% 43%

Ratings for 9 am

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 30 86 44% 56%
Fox News America’s Newsroom 30 182 64% 36%
HLN Morning Express w/Robin Meade 20 211 51% 49%
MSNBC The Daily Run Down 383 2103 61% 39%

Ratings for 10 am

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 9 86 44% 56%
Fox News America’s Newsroom 7 182 64% 36%
HLN Morning Express w/Robin Meade 12 211 51% 49%
MSNBC Jansing & Co. 109 259 62% 38%

Ratings for 11 am

Network Show Tweets Hour Tweets Day Male Female
CNN Legal View w/Banfield 23 57 74% 26%
Fox News Happening Now 25 118 62% 38%
HLN Morning Express w/Robin Meade 3 211 51% 49%
MSNBC MSNBC Live w/ Thomas Roberts 113 213 56% 44%

Ratings for 12 pm

Network Show Tweets Hour Tweets Day Male Female
CNN Around the World (News Room) 17 86 44% 56%
Fox News Happening Now 22 118 62% 38%
HLN Raising America 1 10 33% 67%
MSNBC Now w/Alex Wagner 310 1146 58% 42%

Ratings for 1 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 12 86 44% 56%
Fox News America’s News HQ 7 11 89% 11%
HLN News Now 0 11 60% 40%
MSNBC Andrea Mitchell Reports 96 347 50% 50%

Ratings for 2 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 6 86 44% 56%
Fox News The Real Story w/Gretchen Carlson 241 496 59% 41%
HLN News Now 0 11 60% 40%
MSNBC News Nation w/ Tamron Hall 152 398 48% 52%

Ratings for 3 pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 1 86 44% 56%
Fox News Shepard Smith Reporting 36 147 54% 46%
HLN News Now 3 11 60% 40%
MSNBC The Cycle 161 635 55% 45%
MSNBC The Cycle (w/ Host Accounts) 510 2490 63% 37%

Ratings for 4 pm

Network Show Tweets Hour Tweets Day Male Female
CNN The Lead w/Jake Tapper 146 1250 66% 34%
Fox News Your World 179 414 63% 37%
HLN Now In America 0 0 0% 0%
MSNBC Martin Bashir 514 2613 56% 44%

Ratings for 5 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Inside Story (5-5:30) 2 2 100% 0%
CNN The Situation Room 118 1017 69% 31%
Fox News The Five 457 853 73% 27%
Fox News The Five w/Hosts 1017 3390 69% 31%
HLN Evening Express 0 1 0% 0%
MSNBC The Ed Show 2260 4584 46% 54%

Ratings for 6 pm

Network Show Tweets Hour Tweets Day Male Female
CNN Crossfire (6:30 – 7) 1 3 0% 100%
CNN The Situation Room (6 – 6:30) 62 1017 69% 31%
CNN Crossfire With Hosts (6:30 – 7) 730 2335 68% 32%
Fox News Special Report w/Bret Baier 238 1217 63% 37%
HLN Evening Express 0 1 0% 0%
MSNBC PoliticsNation w/ Al Sharpton 385 1205 51% 49%

Ratings for 7 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera The Stream (7:30 – 8) 90 428 52% 48%
Al Jazeera Real Money with Ali Velshi (7 – 7:30) 31 288 60% 40%
CNN Out Front w/Erin Burnett 213 533 73% 27%
E E! News 160 3808 17% 83%
Fox News On The Record w/Greta Van Susteren 578 2029 56% 44%
HLN Jane Velez-Mitchell 41 217 19% 81%
MSNBC Hardball w/ Chris Matthews 427 930 55% 45%

Ratings for 8 pm

Network Show Tweets Hour Tweets Day Male Female
CNN Anderson Cooper 360 598 7631 48% 52%
Fox News The O’Reilly Factor 460 1411 62% 38%
HLN Nancy Grace 557 932 31% 69%
MSNBC All In w/ Chris Hayes 1483 4414 58% 42%

Ratings for 9 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera America Tonight 33 240 59% 41%
CNN Piers Morgan Live 620 23862 85% 15%
Fox News The Kelly File 1752 4891 56% 44%
HLN Dr Drew On Call 190 486 36% 64%
MSNBC The Rachel Maddow Show 1100 3847 47% 53%

Ratings for 10 pm

Network Show Tweets Hour Tweets Day Male Female
Al Jazeera Consider This 92 152 66% 34%
CNN AC360 Later 168 7631 48% 52%
Fox News Hannity 846 4743 64% 36%
HLN HLN After Dark 7 60 31% 69%
MSNBC The Last Word w/Lawrence O’Donnell 462 1441 50% 50%

Ratings for 11 pm

Network Show Tweets Hour Tweets Day Male Female
CNN Crossfire (11:30p – 12a) 0 3 0% 100%
CNN Crossfire With Hosts (11:30p – 12a) 41 2335 68% 32%
Comedy Central The Daily Show (11-11:30) 522 3717 57% 43%
Comedy Central The Colbert Report (11:30-12am) 162 2001 56% 44%
Fox News The O’Reilly Factor 113 1411 62% 38%
HLN ShowBiz Tonight 12 123 67% 33%
MSNBC All In w/Chris Hayes 105 4414 58% 42%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once.
  • Reach: A measure of the number of impressions a collection of tweets will make. For each tweet that is sent, it adds up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.