Cable News Twitter Ratings for Friday, November 1, 2013

E! News is a news show, it’s on cable, and so I include it in the ratings.  Still, I’m always surprised when something from the show bubbles up — it looks so out of place.  That’s why I was surprised to see #hottieoftheweek show up in in the top 10 hashtags! Of course, the real hottie of the week was #blackfish, but I don’t think E! was including cetaceans in their list….

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Ratings for 2013-11-01

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 2058 MSNBC: The Ed Show
Most Mentions During day 13555 CNN: Piers Morgan Live

Overall ratings by network

Network Tweet Count Unique Tweeters Reach Male Female
CNN 34021 21106 335198176 57 % 43 %
Fox News 28144 15087 115999347 63 % 37 %
MSNBC 27901 11248 124020617 52 % 48 %
E 5474 3151 59896741 22 % 78 %
Comedy Central 3563 3027 14599215 60 % 40 %
HBO 3279 2280 39382101 59 % 41 %
HLN 1308 741 8709104 39 % 61 %
FXX 104 80 343348 58 % 42 %

For networks that are not predominantly news, only news(-like) shows are included. See the detailed listings below for precise shows

 

Most popular hastags

Hashtag Count
#blackfish 5462
#tcot 3267
#lnyhbt 2976
#lax 2870
#freethe7 2559
#obamacare 2461
#hottieoftheweek 1972
#edshow 1776
#iran 1740
#inners 1616

Ratings for individual time slots

Ratings for Weekdays 12am

Network Show Tweets Hour Tweets Day Male Female
CNN Blackfish 822 5453 27% 73%
Fox News Hannity 167 5468 62% 38%
MSNBC The Rachel Maddow Show 141 3084 55% 45%

Ratings for Weekdays 1am

Network Show Tweets Hour Tweets Day Male Female
CNN Bkackfish (Cont) 364 5453 27% 73%
Fox News On The Record w/Greta Van Susteren 40 1178 57% 43%
MSNBC The Last Word w/Lawrence O’Donnell 47 562 41% 59%

Ratings for Weekdays 2am

Network Show Tweets Hour Tweets Day Male Female
Fox News The Five 3 935 68% 32%
MSNBC Hardball w/Chris Matthews 27 1155 59% 41%

Ratings for Weekdays 3am

Network Show Tweets Hour Tweets Day Male Female
Fox News RedEye 33 782 70% 30%
MSNBC All In w/Chris Hayes 52 2658 53% 47%

Ratings for Weekdays 4am

Network Show Tweets Hour Tweets Day Male Female
MSNBC The Rachel Maddow Show 25 3084 55% 45%

Ratings for Weekdays 5am

Network Show Tweets Hour Tweets Day Male Female
CNN EarlyStartCNN 12 33 30% 70%
Fox News FoxFriendsFirst 26 101 85% 15%
MSNBC Way Too Early (5:30-6) 8 64 44% 56%

Ratings for Weekdays 6am

Network Show Tweets Hour Tweets Day Male Female
CNN New Day 117 843 40% 60%
Fox News Fox And Friends 92 667 59% 41%
HLN Morning Express w/Robin Meade 22 152 63% 37%
MSNBC Morning Joe 1493 5848 48% 52%

Ratings for Weekdays 7am

Network Show Tweets Hour Tweets Day Male Female
CNN New Day 157 843 40% 60%
Fox News Fox And Friends 172 667 59% 41%
HLN Morning Express w/Robin Meade 32 152 63% 37%
MSNBC Morning Joe 1241 5848 48% 52%

Ratings for Weekdays 8am

Network Show Tweets Hour Tweets Day Male Female
CNN New Day 154 843 40% 60%
Fox News Fox And Friends 153 667 59% 41%
HLN Morning Express w/Robin Meade 12 152 63% 37%
MSNBC Morning Joe 1543 5848 48% 52%

Ratings for Weekdays 9am

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 6 51 38% 63%
Fox News America’s Newsroom 8 49 52% 48%
HLN Morning Express w/Robin Meade 20 152 63% 37%
MSNBC The Daily Run Down 260 947 63% 37%

Ratings for Weekdays 10am

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 10 51 38% 63%
Fox News America’s Newsroom 25 49 52% 48%
HLN Morning Express w/Robin Meade 14 152 63% 37%
MSNBC Jansing & Co. 359 453 66% 34%

Ratings for Weekdays 11am

Network Show Tweets Hour Tweets Day Male Female
Fox News Happening Now 142 384 70% 30%
HLN Morning Express w/Robin Meade 7 152 63% 37%
MSNBC MSNBC Live w/ Thomas Roberts 132 230 65% 35%

Ratings for Weekdays 12pm

Network Show Tweets Hour Tweets Day Male Female
Fox News Happening Now 182 384 70% 30%
HLN Raising America 25 107 47% 53%
MSNBC Now w/Alex 325 1098 56% 44%

Ratings for Weekdays 1pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 2 51 38% 63%
Fox News America’s News HQ 4 22 42% 58%
HLN News Now 2 21 21% 79%
MSNBC Andrea Mitchell Reports 318 455 57% 43%

Ratings for Weekdays 2pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 3 51 38% 63%
Fox News The Real Story w/Gretchen Carlson 49 214 72% 28%
MSNBC News Nation w/ Tamron Hall 36 251 53% 47%

Ratings for Weekdays 3pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 0 51 38% 63%
Fox News Shepard Smith Reporting 83 597 62% 38%
MSNBC The Cycle 101 297 66% 34%
MSNBC The Cycle (w/ Host Accounts) 146 882 63% 37%

Ratings for Weekdays 4pm

Network Show Tweets Hour Tweets Day Male Female
CNN The Lead w/Jake Tapper 196 1215 63% 37%
Fox News Your World 128 295 64% 37%
HLN Now In America 0 0 0% 0%
MSNBC Martin Bashir 203 489 52% 48%

Ratings for Weekdays 5pm

Network Show Tweets Hour Tweets Day Male Female
CNN The Situation Room 76 329 68% 32%
Fox News The Five 568 935 68% 32%
Fox News The Five w/Hosts 1131 3690 66% 34%
HLN Evening Express 27 107 48% 52%
MSNBC The Ed Show 2058 4162 50% 50%

Ratings for Weekdays 6pm

Network Show Tweets Hour Tweets Day Male Female
CNN Crossfire (6:30 – 7) 8 88 49% 51%
CNN The Situation Room (6 – 6:30) 32 329 68% 32%
CNN Crossfire With Hosts (6:30 – 7) 27 788 57% 43%
Fox News Special Report w/Bret Baier 162 874 58% 42%
HLN Evening Express 28 107 48% 52%
MSNBC PoliticsNation w/ Al Sharpton 397 1058 52% 48%

Ratings for Weekdays 7pm

Network Show Tweets Hour Tweets Day Male Female
CNN Out Front w/Erin Burnett 96 308 76% 24%
E E! News 193 5474 22% 78%
Fox News On The Record w/Greta Van Susteren 219 1178 57% 43%
HLN Jane Velez-Mitchell 28 178 31% 69%
MSNBC Hardball w/ Chris Matthews 597 1155 59% 41%

Ratings for Weekdays 8pm

Network Show Tweets Hour Tweets Day Male Female
CNN Anderson Cooper 360 466 1547 51% 49%
Fox News The O’Reilly Factor 69 755 62% 38%
MSNBC All In w/ Chris Hayes 1495 2658 53% 47%

Ratings for Weekdays 9pm

Network Show Tweets Hour Tweets Day Male Female
CNN Piers Morgan Live 569 13555 68% 32%
Fox News The Kelly File 760 3088 61% 39%
MSNBC The Rachel Maddow Show 981 3084 55% 45%

Ratings for Weekdays 10pm

Network Show Tweets Hour Tweets Day Male Female
CNN Unguarded with Rachel Nichols (10:30pm) 52 330 89% 11%
CNN Crossfire (Repeat 10-10:30) 2 88 49% 51%
Fox News Hannity 766 5468 62% 38%
HBO Real Time w/Bill Maher 1242 3065 58% 42%
MSNBC Up Late w/ Alec Baldwin 302 821 47% 53%

Ratings for Weekdays 11pm

Network Show Tweets Hour Tweets Day Male Female
CNN Out Front w/Erin Burnett 22 308 76% 24%
Fox News The O’Reilly Factor 35 755 62% 38%
HBO Real Time w/Bill Maher (Rerun) 465 3065 58% 42%
HLN ShowBiz Tonight 1 16 10% 90%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once.
  • Reach: A measure of the number of impressions a collection of tweets will make. For each tweet that is sent, it adds up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.