Cable News Twitter Ratings for October 23, 2013 — 3 Time’s a Charm for Hayes

All in with Chris Hayes was the 3peat winner of the best hour on Wednesday with 2038 mentions during the live broadcast, fueled by his grudge match showdown between icons Joan Walsh and Ezra Klein.  Ms. Walsh, by herself, had 4055 mentions during the day, almost as many as All In received throughout the day, while Mr. Klein received 3088.  And they were both mentioned in about 1600 tweets over the past few days…

The Ed Show, which is the usual best-in-hour winner, came in second with 1892 mentions during its broadcast, a very respectable number.  And as usual, Piers Morgan got the most mentions throughout the day …

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Ratings for 2013-10-23

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 2038 MSNBC: All In w/ Chris Hayes
Most Mentions During day 8341 CNN: Piers Morgan Live

Overall ratings by network

Network Tweet Count Unique Tweeters Reach Male Female
MSNBC 33456 12956 124618182 54 % 46 %
Fox News 27944 14853 121746541 65 % 35 %
CNN 26333 19180 288711055 61 % 39 %
Comedy Central 4466 3715 21417159 57 % 43 %
E 3749 2886 37564275 19 % 81 %
HLN 1924 1181 6474181 38 % 62 %
HBO 1367 1109 7367196 68 % 32 %
FXX 89 76 381290 65 % 35 %

For networks that are not predominantly news, only news(-like) shows are included. See the detailed listings below for precise shows

 

Most popular hastags

Hashtag Count
#lnyhbt 3303
#tcot 3255
#obamacare 2772
#inners 1963
#maddow 1802
#edshow 1557
#teaparty 1135
#tgdn 1071
#iran 929
#p2 908

Ratings for individual time slots

Ratings for Weekdays 12am

Network Show Tweets Hour Tweets Day Male Female
Fox News Hannity 212 6331 66% 34%
MSNBC The Rachel Maddow Show 164 3631 52% 48%

Ratings for Weekdays 1am

Network Show Tweets Hour Tweets Day Male Female
Fox News On The Record w/Greta Van Susteren 24 2125 56% 44%
MSNBC The Last Word w/Lawrence O’Donnell 32 1820 48% 52%

Ratings for Weekdays 2am

Network Show Tweets Hour Tweets Day Male Female
Fox News The Five 1 729 74% 26%
MSNBC Hardball w/Chris Matthews 18 1498 59% 41%

Ratings for Weekdays 3am

Network Show Tweets Hour Tweets Day Male Female
Fox News RedEye 24 564 69% 31%
MSNBC All In w/Chris Hayes 26 4650 54% 46%

Ratings for Weekdays 4am

Network Show Tweets Hour Tweets Day Male Female
MSNBC The Rachel Maddow Show 28 3631 52% 48%

Ratings for Weekdays 5am

Network Show Tweets Hour Tweets Day Male Female
CNN EarlyStartCNN 28 56 57% 43%
Fox News FoxFriendsFirst 75 362 80% 20%
MSNBC Way Too Early (5:30-6) 28 110 67% 33%

Ratings for Weekdays 6am

Network Show Tweets Hour Tweets Day Male Female
CNN New Day 173 1492 46% 54%
Fox News Fox And Friends 124 893 66% 34%
HLN Morning Express w/Robin Meade 99 452 70% 30%
MSNBC Morning Joe 608 4388 55% 45%

Ratings for Weekdays 7am

Network Show Tweets Hour Tweets Day Male Female
CNN New Day 288 1492 46% 54%
Fox News Fox And Friends 121 893 66% 34%
HLN Morning Express w/Robin Meade 83 452 70% 30%
MSNBC Morning Joe 1711 4388 55% 45%

Ratings for Weekdays 8am

Network Show Tweets Hour Tweets Day Male Female
CNN New Day 300 1492 46% 54%
Fox News Fox And Friends 189 893 66% 34%
HLN Morning Express w/Robin Meade 68 452 70% 30%
MSNBC Morning Joe 756 4388 55% 45%

Ratings for Weekdays 9am

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 6 138 45% 55%
Fox News America’s Newsroom 29 100 72% 28%
HLN Morning Express w/Robin Meade 73 452 70% 30%
MSNBC The Daily Run Down 490 1853 58% 42%

Ratings for Weekdays 10am

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 17 138 45% 55%
Fox News America’s Newsroom 12 100 72% 28%
HLN Morning Express w/Robin Meade 50 452 70% 30%
MSNBC Jansing & Co. 157 234 57% 43%

Ratings for Weekdays 11am

Network Show Tweets Hour Tweets Day Male Female
Fox News Happening Now 28 102 64% 36%
HLN Morning Express w/Robin Meade 17 452 70% 30%
MSNBC MSNBC Live w/ Thomas Roberts 161 315 47% 53%

Ratings for Weekdays 12pm

Network Show Tweets Hour Tweets Day Male Female
Fox News Happening Now 26 102 64% 36%
HLN Raising America 6 59 44% 56%
MSNBC Now w/Alex 613 2060 59% 41%

Ratings for Weekdays 1pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 5 138 45% 55%
Fox News America’s News HQ 8 15 71% 29%
HLN News Now 9 26 11% 89%
MSNBC Andrea Mitchell Reports 282 434 55% 45%

Ratings for Weekdays 2pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 83 138 45% 55%
Fox News The Real Story w/Gretchen Carlson 305 472 57% 43%
MSNBC News Nation w/ Tamron Hall 101 230 62% 38%

Ratings for Weekdays 3pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 4 138 45% 55%
Fox News Shepard Smith Reporting 32 131 49% 51%
MSNBC The Cycle 373 698 51% 49%
MSNBC The Cycle (w/ Host Accounts) 528 3388 56% 44%

Ratings for Weekdays 4pm

Network Show Tweets Hour Tweets Day Male Female
CNN The Lead w/Jake Tapper 152 1264 65% 35%
Fox News Your World 348 756 70% 30%
HLN Now In America 0 0 0% 0%
MSNBC Martin Bashir 585 962 52% 48%

Ratings for Weekdays 5pm

Network Show Tweets Hour Tweets Day Male Female
CNN The Situation Room 72 383 63% 37%
Fox News The Five 472 729 74% 26%
Fox News The Five w/Hosts 876 3840 70% 30%
HLN Evening Express 27 80 69% 31%
MSNBC The Ed Show 1892 3536 54% 46%

Ratings for Weekdays 6pm

Network Show Tweets Hour Tweets Day Male Female
CNN Crossfire (6:30 – 7) 213 565 66% 34%
CNN The Situation Room (6 – 6:30) 40 383 63% 37%
CNN Crossfire With Hosts (6:30 – 7) 562 2568 70% 30%
Fox News Special Report w/Bret Baier 206 919 62% 38%
HLN Evening Express 34 80 69% 31%
MSNBC PoliticsNation w/ Al Sharpton 575 1310 48% 52%

Ratings for Weekdays 7pm

Network Show Tweets Hour Tweets Day Male Female
CNN Out Front w/Erin Burnett 193 513 65% 35%
E E! News 339 3749 19% 81%
Fox News On The Record w/Greta Van Susteren 514 2125 56% 44%
HLN Jane Velez-Mitchell 81 337 33% 67%
MSNBC Hardball w/ Chris Matthews 659 1498 59% 41%

Ratings for Weekdays 8pm

Network Show Tweets Hour Tweets Day Male Female
CNN Anderson Cooper 360 254 1652 43% 57%
Fox News The O’Reilly Factor 240 1340 63% 37%
HLN Nancy Grace 107 384 18% 82%
MSNBC All In w/ Chris Hayes 2038 4650 54% 46%

Ratings for Weekdays 9pm

Network Show Tweets Hour Tweets Day Male Female
CNN Piers Morgan Live 537 8341 76% 24%
Fox News The Kelly File 810 2467 63% 37%
HLN Dr Drew On Call 60 175 18% 82%
MSNBC The Rachel Maddow Show 1455 3631 52% 48%

Ratings for Weekdays 10pm

Network Show Tweets Hour Tweets Day Male Female
CNN AC360 Later 67 1652 43% 57%
Fox News Hannity 702 6331 66% 34%
HLN HLN After Dark 40 175 11% 89%
MSNBC The Last Word w/Lawrence O’Donnell 808 1820 48% 52%

Ratings for Weekdays 11pm

Network Show Tweets Hour Tweets Day Male Female
CNN Out Front w/Erin Burnett 22 513 65% 35%
Comedy Central The Daily Show (11-11:30) 663 3307 58% 42%
Comedy Central The Colbert Report (11:30-12am) 146 1200 54% 46%
Fox News The O’Reilly Factor 124 1340 63% 37%
FXX Totally Biased (11-11:30) 15 89 65% 35%
HLN ShowBiz Tonight 9 36 30% 70%
MSNBC All In w/Chris Hayes 302 4650 54% 46%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once.
  • Reach: A measure of the number of impressions a collection of tweets will make. For each tweet that is sent, it adds up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.