Cable News Twitter Ratings for Monday, October 14, 2013 — Happy Columbus Day!

I always find it interesting when shows or hosts get hugely more mentions outside of their show’s broadcasts.  Some examples of this are Piers Morgan, who frequently gets the most mentions during the day even though he’s not winning his time slot on Twitter or in the Nielsens.  Similarly, Sean Hannity often has a large number of mentions during the day, even though he’s only on a part with MSNBC in his time slot.

In both cases, they have a life outside of their shows, and that life boosts the mentions. People are dialoging with the host, but not necessarily about the host’s show.  It’s one of the things that makes monitoring and putting metrics around Twitter difficult.

Monday’s ratings show the normal Ed Show and Piers Morgan domination of Twitter.  

 

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Ratings for 2013-10-14

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 3334 MSNBC: The Ed Show
Most Mentions During day 16746 CNN: Piers Morgan Live

Overall ratings by network

Network Tweet Count Unique Tweeters Reach Male Female
MSNBC 36887 14204 141783221 54 % 46 %
CNN 33852 22582 431821621 65 % 35 %
Fox News 26914 13781 71912529 63 % 37 %
E 3354 2552 17446234 24 % 76 %
HBO 1735 1463 3037753 64 % 36 %
Comedy Central 1369 1205 6776857 53 % 47 %
HLN 1209 742 5790411 30 % 70 %
FXX 129 111 1214880 49 % 51 %

For networks that are not predominantly news, only news(-like) shows are included. See the detailed listings below for precise shows

 

Most popular hastags

Hashtag Count
#tcot 3567
#lnyhbt 3503
#inners 2178
#edshow 2142
#maddow 2004
#teaparty 1639
#p2 1134
#tgdn 1128
#shutdown 1068
#gop 961

Ratings for individual time slots

Ratings for Weekdays 12am

Network Show Tweets Hour Tweets Day Male Female
Fox News Hannity 236 6938 67% 33%

Ratings for Weekdays 1am

Network Show Tweets Hour Tweets Day Male Female
Fox News On The Record w/Greta Van Susteren 33 1911 53% 47%

Ratings for Weekdays 2am

Network Show Tweets Hour Tweets Day Male Female
Fox News The Five 3 944 61% 39%

Ratings for Weekdays 3am

Network Show Tweets Hour Tweets Day Male Female
Fox News RedEye 1 761 67% 33%

Ratings for Weekdays 5am

Network Show Tweets Hour Tweets Day Male Female
CNN EarlyStartCNN 53 162 56% 44%
Fox News FoxFriendsFirst 56 88 76% 24%
MSNBC Way Too Early (5:30-6) 3 26 80% 20%

Ratings for Weekdays 6am

Network Show Tweets Hour Tweets Day Male Female
CNN New Day 164 1241 45% 55%
Fox News Fox And Friends 183 1248 56% 44%
HLN Morning Express w/Robin Meade 7 124 57% 43%
MSNBC Morning Joe 803 6013 54% 46%

Ratings for Weekdays 7am

Network Show Tweets Hour Tweets Day Male Female
CNN New Day 173 1241 45% 55%
Fox News Fox And Friends 210 1248 56% 44%
HLN Morning Express w/Robin Meade 13 124 57% 43%
MSNBC Morning Joe 1449 6013 54% 46%

Ratings for Weekdays 8am

Network Show Tweets Hour Tweets Day Male Female
CNN New Day 176 1241 45% 55%
Fox News Fox And Friends 345 1248 56% 44%
HLN Morning Express w/Robin Meade 9 124 57% 43%
MSNBC Morning Joe 1228 6013 54% 46%

Ratings for Weekdays 9am

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 19 189 58% 42%
Fox News America’s Newsroom 73 139 59% 41%
HLN Morning Express w/Robin Meade 11 124 57% 43%
MSNBC The Daily Run Down 511 2446 62% 38%

Ratings for Weekdays 10am

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 22 189 58% 42%
Fox News America’s Newsroom 29 139 59% 41%
HLN Morning Express w/Robin Meade 12 124 57% 43%
MSNBC Jansing & Co. 120 211 63% 37%

Ratings for Weekdays 11am

Network Show Tweets Hour Tweets Day Male Female
Fox News Happening Now 19 80 79% 21%
HLN Morning Express w/Robin Meade 12 124 57% 43%
MSNBC MSNBC Live w/ Thomas Roberts 125 288 47% 53%

Ratings for Weekdays 12pm

Network Show Tweets Hour Tweets Day Male Female
Fox News Happening Now 24 80 79% 21%
HLN Raising America 6 31 17% 83%
MSNBC Now w/Alex 471 1348 62% 38%

Ratings for Weekdays 1pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 10 189 58% 42%
Fox News America’s News HQ 10 42 58% 42%
HLN News Now 0 9 63% 38%
MSNBC Andrea Mitchell Reports 594 1059 48% 52%

Ratings for Weekdays 2pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 6 189 58% 42%
Fox News The Real Story w/Gretchen Carlson 102 294 48% 52%
MSNBC News Nation w/ Tamron Hall 88 130 65% 35%

Ratings for Weekdays 3pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 75 189 58% 42%
Fox News Shepard Smith Reporting 74 138 51% 49%
MSNBC The Cycle 199 421 56% 44%
MSNBC The Cycle (w/ Host Accounts) 317 1735 59% 41%

Ratings for Weekdays 4pm

Network Show Tweets Hour Tweets Day Male Female
CNN The Lead w/Jake Tapper 159 1497 63% 37%
Fox News Your World 64 238 62% 38%
HLN Now In America 0 1 0% 100%
MSNBC Martin Bashir 546 1064 58% 42%

Ratings for Weekdays 5pm

Network Show Tweets Hour Tweets Day Male Female
CNN The Situation Room 95 903 61% 39%
Fox News The Five 667 944 61% 39%
Fox News The Five w/Hosts 1142 3108 66% 34%
HLN Evening Express 0 7 33% 67%
MSNBC The Ed Show 3334 5638 49% 51%

Ratings for Weekdays 6pm

Network Show Tweets Hour Tweets Day Male Female
CNN Crossfire (6:30 – 7) 225 612 71% 29%
CNN The Situation Room (6 – 6:30) 267 903 61% 39%
CNN Crossfire With Hosts (6:30 – 7) 656 2126 69% 31%
Fox News Special Report w/Bret Baier 281 1237 62% 38%
HLN Evening Express 4 7 33% 67%
MSNBC PoliticsNation w/ Al Sharpton 731 1395 55% 45%

Ratings for Weekdays 7pm

Network Show Tweets Hour Tweets Day Male Female
CNN Out Front w/Erin Burnett 245 597 71% 29%
E E! News 293 3368 24% 76%
Fox News On The Record w/Greta Van Susteren 662 1911 53% 47%
HLN Jane Velez-Mitchell 26 171 25% 75%
MSNBC Hardball w/ Chris Matthews 975 2062 55% 45%

Ratings for Weekdays 8pm

Network Show Tweets Hour Tweets Day Male Female
CNN Anderson Cooper 360 632 2271 57% 43%
Fox News The O’Reilly Factor 314 972 64% 36%
HLN Nancy Grace 116 328 33% 67%
MSNBC All In w/ Chris Hayes 1934 4274 51% 49%

Ratings for Weekdays 9pm

Network Show Tweets Hour Tweets Day Male Female
CNN Piers Morgan Live 1279 16746 71% 29%
Fox News The Kelly File 837 2024 52% 48%
HLN Dr Drew On Call 56 144 14% 86%
MSNBC The Rachel Maddow Show 1782 4122 49% 51%

Ratings for Weekdays 10pm

Network Show Tweets Hour Tweets Day Male Female
CNN AC360 Later 575 2271 57% 43%
Fox News Hannity 1186 6938 67% 33%
HLN HLN After Dark 35 147 33% 67%
MSNBC The Last Word w/Lawrence O’Donnell 1123 2625 48% 52%

Ratings for Weekdays 11pm

Network Show Tweets Hour Tweets Day Male Female
CNN Out Front w/Erin Burnett 38 597 71% 29%
CNN Shutdown Showdown (Special) 38 597 71% 29%
CNN Crossfire (Speical 11:30 – 12a) 19 612 71% 29%
Comedy Central The Daily Show (11-11:30) 81 592 54% 46%
Comedy Central The Colbert Report (11:30-12am) 82 826 53% 47%
Fox News The O’Reilly Factor 117 972 64% 36%
FXX Totally Biased (11-11:30) 30 129 49% 51%
HLN ShowBiz Tonight 9 39 27% 73%
MSNBC All In w/Chris Hayes 326 4274 51% 49%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once.
  • Reach: A measure of the number of impressions a collection of tweets will make. For each tweet that is sent, it adds up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.