Cable News Twitter Ratings for Saturday, October 12, 2013

Split decision on Saturday, as Up with Steve Kornacki got the most mentions during an hour but The Melissa Harris-Perry show got the most mentions during the day.  For networks, CNN managed to get more mentions, more mentioners, and a greater reach than any other network.

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Ratings for 2013-10-12

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 1354 MSNBC: Up w/Steve Kornacki
Most Mentions During day 3618 MSNBC: Melissa Harris-Perry Show

Overall ratings by network

Network Tweet Count Unique Tweeters Reach Male Female
CNN 22332 14908 198724825 68 % 32 %
Fox News 21493 11751 56420902 61 % 39 %
MSNBC 17275 8231 57920438 49 % 51 %
HBO 3147 2579 6030746 58 % 42 %
E 2776 2394 3591882 27 % 73 %
Comedy Central 1615 1392 3952578 51 % 49 %
HLN 546 399 2799293 43 % 57 %
FXX 30 30 307306 53 % 47 %

For networks that are not predominantly news, only news(-like) shows are included. See the detailed listings below for precise shows

 

Most popular hastags

Hashtag Count
#tcot 3207
#lnyhbt 3154
#uppers 2275
#nerdland 2231
#teaparty 1363
#tgdn 1192
#cjstopusconsulate 1061
#p2 940
#obamacare 911
#shutdown 801

Ratings for individual time slots

Ratings for Weekends 6am

Network Show Tweets Hour Tweets Day Male Female
CNN New Day 36 384 50% 50%
Fox News Fox and Friends Weekend 28 285 67% 33%

Ratings for Weekends 7am

Network Show Tweets Hour Tweets Day Male Female
CNN New Day (to 7:30, Sun) 32 384 50% 50%
Fox News Fox and Friends Weekend 45 285 67% 33%
HLN Weekend Express 11 39 76% 24%
MSNBC Weekends w/Alex Witt 66 332 55% 45%

Ratings for Weekends 8am

Network Show Tweets Hour Tweets Day Male Female
CNN New Day 23 384 50% 50%
Fox News Fox and Friends Weekend 73 285 67% 33%
HLN Weekend Express 6 39 76% 24%
MSNBC Up w/Steve Kornacki 1061 3343 42% 58%

Ratings for Weekends 9am

Network Show Tweets Hour Tweets Day Male Female
CNN Your Money (9:30-10) 19 34 76% 24%
CNN New Day (9-9:30) 45 384 50% 50%
Fox News Fox and Friends Weekend 110 285 67% 33%
HLN Weekend Express 2 39 76% 24%
MSNBC Up w/Steve Kornacki 1354 3343 42% 58%

Ratings for Weekends 10am

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 2 46 73% 27%
E E! News Weekend 64 2776 27% 73%
Fox News The Cost of Freedom 0 10 50% 50%
HLN Weekend Express 7 39 76% 24%
MSNBC Melissa Harris-Perry Show 1295 3618 45% 55%

Ratings for Weekends 11am

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 2 46 73% 27%
HLN Weekend Express 3 39 76% 24%
MSNBC Melissa Harris-Perry Show 905 3618 45% 55%

Ratings for Weekends 12pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 0 46 73% 27%
Fox News America’s News HQ 3 36 57% 43%
HLN Weekend Express 4 39 76% 24%
MSNBC Weekends w/Alex Witt 87 332 55% 45%

Ratings for Weekends 1pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 6 46 73% 27%
Fox News America’s News HQ 3 36 57% 43%
MSNBC Weekends w/Alex Witt 123 332 55% 45%

Ratings for Weekends 2pm

Network Show Tweets Hour Tweets Day Male Female
CNN The Next List 0 0 0% 0%
CNN Your Money (2-2:30) 2 34 76% 24%
Fox News WSJ Editorial Report 2 2 100% 0%
MSNBC MSNBC Live w/Craig Melvin 105 327 53% 47%

Ratings for Weekends 3pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 4 46 73% 27%
Fox News America’s News HQ 18 36 57% 43%
MSNBC MSNBC Live w/Craig Melvin 135 327 53% 47%

Ratings for Weekends 4pm

Network Show Tweets Hour Tweets Day Male Female
CNN Sanjay Gupta MD (4:30 – 5) 6 125 38% 62%
CNN News Room (4-4:30) 3 46 73% 27%
Fox News A Healthy You w/ Carol Alt 0 0 0% 0%
MSNBC Disrupt w/Karen Finney 761 1178 38% 62%

Ratings for Weekends 5pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 0 46 73% 27%
E E! News Weekend 208 2776 27% 73%
Fox News The Five 1 74 53% 47%
Fox News The Five w/Hosts 111 2889 67% 33%

Ratings for Weekends 6pm

Network Show Tweets Hour Tweets Day Male Female
CNN News Room 5 46 73% 27%
Fox News America’s News HQ 4 36 57% 43%

Ratings for Weekends 7pm

Network Show Tweets Hour Tweets Day Male Female
CNN Gupta Report 7 125 38% 62%
Fox News Fox Report Weekend 1 1 100% 0%

Ratings for Weekends 8pm

Network Show Tweets Hour Tweets Day Male Female
Fox News Huckabee 68 197 53% 47%

Ratings for Weekends 9pm

Network Show Tweets Hour Tweets Day Male Female
Fox News Judge Jeanine 1215 1798 53% 47%

Ratings for Weekends 10pm

Network Show Tweets Hour Tweets Day Male Female
Fox News Geraldo At Large 0 50 46% 54%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters: The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once.
  • Reach: A measure of the number of impressions a collection of tweets will make. For each tweet that is sent, it adds up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.