Cable News Twitter Ratings for Wednesday, September 11, 2013

Twitter Cable News Ratings for 2013-09-11 …

  • Best engagement during their live broadcast: The Ed Show.  My wife texted me a screen grab, noticing the live display of tweets behind Ed.  Whoever you are on Ed’s team who does social media, you’re doin’ it right.
  • Best engagement throughout the day: Hannity, followed by Morning Joe.  It helps to either (a) have a radio show or (b) be on the air for several hours.  I may want to look more closely at the distribution of tweets during the radio show vs. TV show to fine tune this.
  • Most puzzling: Piers Morgan dropped like a rocket.
  • Rut-Roh: Crossfire seems to be losing engagement.  Let’s see if this is a trend or a fluke.

Sadly, I was on the road today and didn’t get to catch the coverage.  My wife tells me there was quite a bit of 9/11 coverage, and I wonder if that affected the Twitter mentions.

Here are the counts of Twitter mentions for the day:

Ratings for Weekdays 3am

Network Show Tweets Hour Tweets Day
Fox News RedEye 18 3441

Ratings for Weekdays 5am

Network Show Tweets Hour Tweets Day
CNN EarlyStartCNN 31 64

Ratings for Weekdays 6am

Network Show Tweets Hour Tweets Day
CNN New Day 124 1130
Fox News FoxFriendsFirst 4 37
HLN Morning Express w/Robin Meade 36 380
MSNBC Morning Joe 900 4399

Ratings for Weekdays 7am

Network Show Tweets Hour Tweets Day
CNN New Day 169 1130
Fox News Fox And Friends 257 1163
HLN Morning Express w/Robin Meade 28 380
MSNBC Morning Joe 1315 4399

Ratings for Weekdays 8am

Network Show Tweets Hour Tweets Day
CNN New Day 201 1130
Fox News Fox And Friends 251 1163
HLN Morning Express w/Robin Meade 69 380
MSNBC Morning Joe 949 4399

Ratings for Weekdays 9am

Network Show Tweets Hour Tweets Day
CNN News Room 5 113
Fox News America’s Newsroom 9 28
HLN Morning Express w/Robin Meade 82 380
MSNBC The Daily Run Down 29 753

Ratings for Weekdays 10am

Network Show Tweets Hour Tweets Day
CNN News Room 5 113
Fox News America’s Newsroom 11 28
HLN Morning Express w/Robin Meade 20 380
MSNBC Jansing & Co. 3 75

Ratings for Weekdays 11am

Network Show Tweets Hour Tweets Day
Fox News Happening Now 43 120
HLN Morning Express w/Robin Meade 10 380
MSNBC MSNBC Live w/Thomas Roberts 0 52

Ratings for Weekdays 12pm

Network Show Tweets Hour Tweets Day
Fox News Happening Now 42 120
HLN Raising America 37 143
MSNBC Now w/Alex 109 593

Ratings for Weekdays 1pm

Network Show Tweets Hour Tweets Day
CNN News Room 46 113
Fox News America Live 8 66
HLN News Now 6 14
MSNBC Andrea Mitchell Reports 399 1130

Ratings for Weekdays 2pm

Network Show Tweets Hour Tweets Day
CNN News Room 5 113
Fox News America Live 17 66
MSNBC News Nation w/Tamron Hall 88 155

Ratings for Weekdays 3pm

Network Show Tweets Hour Tweets Day
CNN News Room 5 113
Fox News Studio B 3 69
MSNBC The Cycle 107 316
MSNBC The Cycle (w/ Host Accounts) 175 1516

Ratings for Weekdays 4pm

Network Show Tweets Hour Tweets Day
CNN The Lead w/Jake Tapper 183 2574
Fox News Your World 236 443
HLN Now In America 3 30
MSNBC Martin Bashir 343 641

Ratings for Weekdays 5pm

Network Show Tweets Hour Tweets Day
CNN The Situation Room 74 472
Fox News The Five 592 1261
HLN Evening Express 4 35
MSNBC The Ed Show 1648 3048

Ratings for Weekdays 6pm

Network Show Tweets Hour Tweets Day
CNN Crossfire (6:30 – 7) 334 1231
CNN The Situation Room (6 – 6:30) 24 472
CNN Crossfire With Hosts (6:30 – 7) 501 2620
Fox News Special Report w/Bret Baier 290 2807
HLN Evening Express 17 35
MSNBC PoliticsNation w/Al Sharpton 321 824

Ratings for Weekdays 7pm

Network Show Tweets Hour Tweets Day
CNN Out Front w/Erin Burnett 328 592
Fox News Fox Report 17 69
HLN Jane Velez-Mitchell 111 415
MSNBC Hardball w/Chris Matthews 508 1633

Ratings for Weekdays 8pm

Network Show Tweets Hour Tweets Day
CNN Anderson Cooper 360 480 3878
Fox News The O’Reilly Factor 252 884
HLN Nancy Grace 285 776
MSNBC All In w/Chris Hayes 1154 2798

Ratings for Weekdays 9pm

Network Show Tweets Hour Tweets Day
CNN Piers Morgan Live 589 3057
Fox News Hannity 550 5064
HLN Dr Drew On Call 146 339
MSNBC The Rachel Maddow Show 1294 3315

Ratings for Weekdays 10pm

Network Show Tweets Hour Tweets Day
CNN Anderson Cooper 360 1121 3878
Fox News On The Record w/Greta Van Susteren 513 1522
HLN HLN After Dark 127 275
MSNBC The Last Word w/Lawrence O’Donnell 563 1832

Ratings for Weekdays 11pm

Network Show Tweets Hour Tweets Day
CNN Out Front w/Erin Burnett 19 592
Fox News The O’Reilly Factor 76 884
HLN ShowBiz Tonight 7 52
MSNBC All In w/Chris Hayes 91 2798

 

For further discussion of how these stats are calculated, please see this blog post.