Don't lose the election on Twitter!
Every candidate knows she needs to engage voters on Twitter, but most candidates don't know what to say that will help them win their race. PoliTweet is a simple application that will give you hundreds of ideas you can use right now. Just follow steps to find the kind of tweet you want to send, and you'll get practical samples and recommendations. There is no charge to use this, so use it as much as you like! Click on Start Application to begin.
Start by clicking on the section "Select a general category". There, you will see a high level list of the types of tweets candidates typically send. Pick a category that you think is appropriate or interesting. When you select one of the categories, the sub-category list opens to reveal more specific types of tweets. When you pick one of the sub-categories, the section with matching tweets opens.
The matching tweets are templates that you can use. Text which is in underlined-italics is text you need to replace with something appropriate for your campaign. If there is a URL in the text, it means that generally this text works well with a link to additional content such as a donation page or a Facebook photo album.
At any point you can go back and change your mind. Just click on the section you wish to change, and it will slide open, allowing you to make changes. Finally, when you are finished, you may wish to review the section "Additional ideas on how to use these tweets" for some extra tips.
Click around, this is pretty simple. Good luck in your campaign! Oh ... if you win and this helped you, drop me a line at firstname.lastname@example.org ?
In addition to composing a single tweet, there are some other issues to consider. First is how often to tweet, and next is what is the right mixture of tweets.
In terms of "how often", there's no right answer. Some of it depends upon where you are in your race, how much time you have, and your own inclination. @BarackObama is tweeting around 12 a day, while @MittRomney struggles to get above 1 a day.
If you're trying to figure out the right mixture of tweets, you might be interested in knowing that @BarackObama's mix is very roughly 25% asking people to volunteer, 20% presenting his vision, 15% discussing campaign events, 15% talking about accomplishments, 10% asking for donations, 8% talking about opponents, and the rest miscellaneous topics.