Eric Bolling’s Hosting of The O’Reilly Factor Wins Cable News Twitter on Friday, 4/24/15

Eric Bolling was hosting the O’Reilly Factor on Friday, and so he naturally won the hour and day with the most mentions.  It’s interesting to see that his totals (at least for the hour) were lower than he typically gets for his Saturday morning show.  I imagine that’s a combination of the day and time (it is date night, after all!) and O’Reilly’s audience’s natural reluctance to use social media.

Amusingly, Bolling was also in second place with The Five, and in fourth place with the 11pm rerun of The Factor.  Morning Joe broke up Bolling’s hat trick by capturing third place during the 7am hour.

When I look for mentions for The Factor episodes that are hosted by Bolling, I look for mentions of O’Reilly, or Bolling, or the hashtag #WakeUpAmerica.  There’s always a reasonable question about whether the hashtag is appropriate and whether its inclusion skews the results.  For Friday, the total number of mentions (with any of the three) was 2974 during the show.  If you just take out #WakeUpAmerica, that number drops to 2607. It turns out that while #WakeUpAmerica adds a minor amount of extra mentions and removing it would have left The Factor still far ahead of the #2 show for the day.  So, the question is interesting but, for Friday at least, not relevant.

Raw data: 2015-04-24-ShowStats.csv

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2015-04-24

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 2974 Fox News: The O’Reilly Factor
Most Mentions During Day 21590 Fox News: The O’Reilly Factor

Ratings for individual time slots

Ratings for 12 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News The Kelly File 366 3,308 242 1,940 19,495,168 57% 43%
MSNBC The Rachel Maddow Show 91 1,697 46 909 7,078,394 57% 43%

Ratings for 1 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 609 6,288 527 5,025 227,370,272 57% 43%
Fox News Hannity 218 5,047 151 2,851 31,823,698 62% 38%
MSNBC The Last Word w/Lawrence O’Donnell 15 414 14 336 1,972,218 58% 42%

Ratings for 2 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 645 6,288 568 5,025 227,370,272 57% 43%
Fox News On The Record w/Greta Van Susteren 55 3,533 24 2,130 19,814,198 51% 49%
HLN Nancy Grace 38 174 20 123 762,238 51% 49%
MSNBC Hardball w/Chris Matthews 20 592 15 415 4,062,532 53% 47%

Ratings for 3 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 550 6,288 455 5,025 227,370,272 57% 43%
Fox News RedEye 801 2,416 148 1,276 12,773,353 66% 34%
MSNBC All In w/Chris Hayes 43 2,315 41 1,295 26,323,949 59% 41%

Ratings for 4 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Early Start 33 139 24 105 2,014,752 70% 30%
Fox News The O’Reilly Factor 8 951 7 727 3,761,718 59% 41%
MSNBC The Rachel Maddow Show 14 1,697 10 909 7,078,394 57% 43%

Ratings for 5 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Early Start 24 139 21 105 2,014,752 70% 30%
Fox News FoxFriendsFirst 94 406 61 308 6,549,713 77% 23%
MSNBC First Look 3 10 3 8 7,813 100% 0%
MSNBC Way Too Early 0 3 0 2 2,846 100% 0%

Ratings for 6 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 198 2,405 151 1,390 77,034,568 44% 56%
Fox News Fox And Friends 259 2,097 176 1,422 25,085,547 68% 32%
HLN Morning Express w/Robin Meade 19 292 19 239 1,823,755 63% 37%
MSNBC Morning Joe 971 4,623 278 1,713 25,030,850 56% 44%

Ratings for 7 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 457 2,405 195 1,390 77,034,568 44% 56%
Fox News Fox And Friends 294 2,097 211 1,422 25,085,547 68% 32%
HLN Morning Express w/Robin Meade 28 292 26 239 1,823,755 63% 37%
MSNBC Morning Joe 1,210 4,623 393 1,713 25,030,850 56% 44%

Ratings for 8 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 385 2,405 153 1,390 77,034,568 44% 56%
Fox News Fox And Friends 362 2,097 246 1,422 25,085,547 68% 32%
HLN Morning Express w/Robin Meade 59 292 48 239 1,823,755 63% 37%
MSNBC Morning Joe 704 4,623 313 1,713 25,030,850 56% 44%

Ratings for 9 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 14 58 10 35 111,361 48% 52%
Fox News America’s Newsroom 67 211 41 138 1,114,362 67% 33%
HLN Morning Express w/Robin Meade 35 292 31 239 1,823,755 63% 37%
MSNBC The Rundown w/José Díaz-Balart 79 286 54 184 5,024,078 53% 47%

Ratings for 10 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 6 58 5 35 111,361 48% 52%
Fox News America’s Newsroom 81 211 55 138 1,114,362 67% 33%
HLN Morning Express w/Robin Meade 32 292 28 239 1,823,755 63% 37%
MSNBC The Rundown w/José Díaz-Balart 59 286 43 184 5,024,078 53% 47%

Ratings for 11 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN At This Hour 22 88 13 56 680,934 68% 32%
Fox News Happening Now 12 96 10 67 600,605 63% 37%
HLN Morning Express w/Robin Meade 19 292 15 239 1,823,755 63% 37%
MSNBC News Nation w/ Tamron Hall 63 475 47 321 2,728,142 45% 55%

Ratings for 12 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Legal View w/Banfield 7 32 7 27 178,240 32% 68%
Fox News Outnumbered 867 2,882 483 1,865 9,457,854 68% 32%
HLN The Daily Share 44 179 38 132 1,211,288 42% 58%
MSNBC Andrea Mitchell Reports 71 203 43 135 656,228 51% 49%

Ratings for 1 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Wolf 764 2,422 696 2,046 40,505,937 59% 41%
Fox News Happening Now 34 96 19 67 600,605 63% 37%
HLN The Daily Share 14 179 14 132 1,211,288 42% 58%
MSNBC MSNBC Live w/ Thomas Roberts 45 200 38 137 1,024,089 57% 43%

Ratings for 2 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 2 58 2 35 111,361 48% 52%
Fox News The Real Story w/Gretchen Carlson 5 133 5 100 505,695 69% 31%
HLN The Daily Share 11 179 11 132 1,211,288 42% 58%
MSNBC MSNBC Live w/ Thomas Roberts 29 200 22 137 1,024,089 57% 43%

Ratings for 3 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 7 58 3 35 111,361 48% 52%
Fox News Shepard Smith Reporting 33 98 33 83 992,297 53% 47%
HLN The Daily Share 15 179 14 132 1,211,288 42% 58%
MSNBC The Cycle 40 116 33 92 703,102 57% 43%
MSNBC The Cycle (w/ Host Accounts) 118 769 99 613 3,035,274 54% 46%

Ratings for 4 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN The Lead w/Jake Tapper 247 3,100 194 2,308 48,543,848 62% 38%
Fox News Your World 85 740 67 573 2,138,703 67% 33%
HLN The Daily Share 18 179 13 132 1,211,288 42% 58%
MSNBC NOW with Alex Wagner 85 203 53 126 580,567 55% 45%

Ratings for 5 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN The Situation Room 123 2,422 102 2,046 40,505,937 59% 41%
Fox News The Five 1,184 2,336 589 1,384 9,518,765 66% 34%
Fox News The Five w/Hosts 1,542 7,845 829 4,823 49,785,986 62% 38%
MSNBC The Ed Show 771 1,949 311 870 10,123,472 58% 42%

Ratings for 6 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN The Situation Room 188 2,422 127 2,046 40,505,937 59% 41%
Fox News Special Report w/Bret Baier 301 3,326 219 2,125 35,405,351 57% 43%
MSNBC PoliticsNation w/ Al Sharpton 238 869 167 575 6,535,114 52% 48%

Ratings for 7 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Out Front w/Erin Burnett 190 494 117 297 1,302,237 63% 37%
Fox News On The Record w/Greta Van Susteren 826 3,533 525 2,130 19,814,198 51% 49%
MSNBC Hardball w/ Chris Matthews 227 592 144 415 4,062,532 53% 47%

Ratings for 8 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Anderson Cooper 360 461 2,292 270 1,204 32,562,379 54% 46%
Fox News The O’Reilly Factor 2,974 21,590 1,352 9,021 159,692,114 57% 43%
MSNBC All In w/ Chris Hayes 703 2,315 279 1,295 26,323,949 59% 41%

Ratings for 9 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News The Kelly File 1,022 3,308 540 1,940 19,495,168 57% 43%
MSNBC The Rachel Maddow Show 261 1,697 138 909 7,078,394 57% 43%

Ratings for 10 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News Hannity 256 5,047 200 2,851 31,823,698 62% 38%

Ratings for 11 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News The O’Reilly Factor 1,037 21,590 668 9,021 159,692,114 57% 43%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters during an hour as well as throughout the day are shown.
  • Reach: A measure of the number of impressions a collection of tweets could make. For each tweet that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 00,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.