Kelly File wins Cable News Twitter, Thursday, 4/23/15

Thursday saw the return of The Kelly File to the winner’s circle as she won Best Hour in Cable News Twitter.

2015-04-23-ShowStats.csv

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2015-04-23

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 2829 Fox News: The Kelly File
Most Mentions During Day 7539 Fox News: Hannity

Ratings for individual time slots

Ratings for 12 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News The Kelly File 263 5,721 145 3,047 40,169,124 60% 40%
MSNBC The Rachel Maddow Show 131 2,916 87 1,626 16,297,474 50% 50%

Ratings for 1 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 472 5,664 407 4,581 187,832,855 56% 44%
Fox News Hannity 329 7,539 194 3,971 41,118,599 62% 38%

Ratings for 2 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 293 5,664 245 4,581 187,832,855 56% 44%
Fox News On The Record w/Greta Van Susteren 42 4,296 29 2,727 37,041,322 54% 46%
HLN Nancy Grace 12 455 8 294 4,309,593 35% 65%

Ratings for 3 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN International 331 5,664 276 4,581 187,832,855 56% 44%
Fox News RedEye 666 2,081 126 1,181 15,396,112 63% 37%
MSNBC All In w/Chris Hayes 10 2,014 9 1,058 14,827,817 58% 42%

Ratings for 4 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Early Start 21 151 17 112 3,487,066 73% 27%
Fox News The O’Reilly Factor 3 1,096 3 730 3,425,907 67% 33%
MSNBC The Rachel Maddow Show 9 2,916 8 1,626 16,297,474 50% 50%

Ratings for 5 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Early Start 24 151 21 112 3,487,066 73% 27%
Fox News FoxFriendsFirst 52 144 37 107 636,529 76% 24%
MSNBC First Look 0 13 0 10 7,951 100% 0%
MSNBC Way Too Early 0 4 0 2 4,144 100% 0%

Ratings for 6 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 187 1,753 118 1,041 33,075,632 61% 39%
Fox News Fox And Friends 167 3,085 126 2,072 23,910,479 62% 38%
HLN Morning Express w/Robin Meade 43 337 33 262 763,171 65% 35%
MSNBC Morning Joe 1,634 6,617 477 2,106 15,324,983 50% 50%

Ratings for 7 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 339 1,753 204 1,041 33,075,632 61% 39%
Fox News Fox And Friends 261 3,085 190 2,072 23,910,479 62% 38%
HLN Morning Express w/Robin Meade 41 337 31 262 763,171 65% 35%
MSNBC Morning Joe 1,531 6,617 525 2,106 15,324,983 50% 50%

Ratings for 8 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN New Day 276 1,753 173 1,041 33,075,632 61% 39%
Fox News Fox And Friends 454 3,085 365 2,072 23,910,479 62% 38%
HLN Morning Express w/Robin Meade 48 337 42 262 763,171 65% 35%
MSNBC Morning Joe 1,544 6,617 576 2,106 15,324,983 50% 50%

Ratings for 9 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 12 63 12 44 354,292 73% 27%
Fox News America’s Newsroom 54 194 35 116 1,272,177 82% 18%
HLN Morning Express w/Robin Meade 42 337 38 262 763,171 65% 35%
MSNBC The Rundown w/José Díaz-Balart 27 233 20 156 4,263,546 60% 40%

Ratings for 10 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 8 63 4 44 354,292 73% 27%
Fox News America’s Newsroom 73 194 49 116 1,272,177 82% 18%
HLN Morning Express w/Robin Meade 26 337 26 262 763,171 65% 35%
MSNBC The Rundown w/José Díaz-Balart 69 233 45 156 4,263,546 60% 40%

Ratings for 11 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN At This Hour 20 92 9 61 2,321,637 83% 17%
Fox News Happening Now 17 58 12 41 286,000 68% 32%
HLN Morning Express w/Robin Meade 19 337 18 262 763,171 65% 35%
MSNBC News Nation w/ Tamron Hall 40 299 21 208 3,768,062 45% 55%

Ratings for 12 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Legal View w/Banfield 20 37 14 27 148,585 92% 8%
Fox News Outnumbered 544 1,607 334 1,020 5,714,638 70% 30%
HLN The Daily Share 17 143 11 99 5,055,767 37% 63%
MSNBC Andrea Mitchell Reports 149 416 84 259 1,473,162 53% 47%

Ratings for 1 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Wolf 47 2,225 35 1,647 56,247,667 61% 39%
Fox News Happening Now 3 58 3 41 286,000 68% 32%
HLN The Daily Share 12 143 9 99 5,055,767 37% 63%
MSNBC MSNBC Live w/ Thomas Roberts 14 86 11 60 1,689,449 57% 43%

Ratings for 2 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 6 63 4 44 354,292 73% 27%
Fox News The Real Story w/Gretchen Carlson 121 376 85 245 1,782,438 57% 43%
HLN The Daily Share 16 143 11 99 5,055,767 37% 63%
MSNBC MSNBC Live w/ Thomas Roberts 24 86 19 60 1,689,449 57% 43%

Ratings for 3 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 9 63 9 44 354,292 73% 27%
Fox News Shepard Smith Reporting 71 216 53 165 438,972 68% 32%
HLN The Daily Share 21 143 19 99 5,055,767 37% 63%
MSNBC The Cycle 87 158 53 97 856,105 56% 44%
MSNBC The Cycle (w/ Host Accounts) 116 793 77 595 4,466,502 61% 39%

Ratings for 4 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN The Lead w/Jake Tapper 258 1,251 190 878 4,585,416 65% 35%
Fox News Your World 397 1,368 272 975 9,792,310 65% 35%
HLN The Daily Share 9 143 7 99 5,055,767 37% 63%
MSNBC NOW with Alex Wagner 127 297 87 214 1,021,385 57% 43%

Ratings for 5 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN The Situation Room 232 2,225 192 1,647 56,247,667 61% 39%
Fox News The Five 1,241 2,338 635 1,309 9,391,874 65% 35%
Fox News The Five w/Hosts 1,676 6,269 919 4,092 38,222,544 62% 38%
MSNBC The Ed Show 1,945 3,921 627 1,222 16,514,862 52% 48%

Ratings for 6 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN The Situation Room 720 2,225 567 1,647 56,247,667 61% 39%
Fox News Special Report w/Bret Baier 471 4,020 342 2,526 32,964,503 62% 38%
MSNBC PoliticsNation w/ Al Sharpton 255 1,221 147 863 12,987,641 58% 42%

Ratings for 7 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Out Front w/Erin Burnett 434 832 235 480 3,267,717 63% 37%
Fox News On The Record w/Greta Van Susteren 1,503 4,296 971 2,727 37,041,322 54% 46%
MSNBC Hardball w/ Chris Matthews 368 810 199 489 4,415,434 63% 37%

Ratings for 8 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Anderson Cooper 360 585 2,679 382 1,534 32,092,181 51% 49%
Fox News The O’Reilly Factor 344 1,096 208 730 3,425,907 67% 33%
HLN Nancy Grace 218 455 133 294 4,309,593 35% 65%
MSNBC All In w/ Chris Hayes 915 2,014 339 1,058 14,827,817 58% 42%

Ratings for 9 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Fox News The Kelly File 2,829 5,721 1,391 3,047 40,169,124 60% 40%
HLN Dr Drew On Call 233 569 103 313 1,807,145 29% 71%
MSNBC The Rachel Maddow Show 525 2,916 262 1,626 16,297,474 50% 50%

Ratings for 10 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN CNN Tonight 148 358 88 239 3,870,966 53% 47%
CNN CNN Tonight w/ Hosts 229 1,853 144 1,281 10,304,183 62% 38%
Fox News Hannity 1,592 7,539 944 3,971 41,118,599 62% 38%
MSNBC The Last Word w/Lawrence O’Donnell 389 1,085 188 620 9,606,229 43% 57%

Ratings for 11 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Anderson Cooper 360 109 2,679 72 1,534 32,092,181 51% 49%
Fox News The O’Reilly Factor 54 1,096 47 730 3,425,907 67% 33%
MSNBC All In w/Chris Hayes 63 2,014 39 1,058 14,827,817 58% 42%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters during an hour as well as throughout the day are shown.
  • Reach: A measure of the number of impressions a collection of tweets could make. For each tweet that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 00,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.