Kelly And Hannity Take Thursday’s Top Spot In Cable News Twitter for 8/28/14

The Kelly File and Hannity won best hour and day, respectively, on Thursday’s Cable News Twitter. MSNBC’s prime time lineup from Chris Hayes through Lawrence O’Donnell did reasonably well.  That’s not unusual for Hayes and Maddow, but a little bit unusual for O’Donnell, giving his week a bit of a flourish at the end.  Greta van Susteren also had a fairly decent day.

Note that all times are US Eastern Time. See notes at end for further explanations. For earlier articles on cable news twitter ratings, please see this.

Cable News Twitter Ratings for 2014-08-28

Top Shows for the day:

Category Mentions Show
Most Mentions During Hour 2779 Fox News: The Kelly File
Most Mentions During Day 10144 Fox News: Hannity

Ratings for individual time slots

Ratings for 12 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera America Tonight 0 59 0 43 188,981 48% 52%
CNN CNN International 487 4,874 428 3,883 45,266,157 61% 39%
Fox News The Kelly File 188 5,472 126 3,390 39,291,173 60% 40%
MSNBC The Rachel Maddow Show 150 3,765 89 1,916 23,795,871 46% 54%

Ratings for 1 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 0 38 0 25 3,575,850 69% 31%
CNN CNN International 508 4,874 431 3,883 45,266,157 61% 39%
Fox News Hannity 467 10,144 283 6,339 52,860,046 63% 37%
MSNBC The Last Word w/Lawrence O’Donnell 56 3,710 36 1,722 14,852,815 43% 57%

Ratings for 2 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi 1 151 1 93 5,658,308 70% 30%
CNN CNN International 260 4,874 225 3,883 45,266,157 61% 39%
Fox News On The Record w/Greta Van Susteren 18 4,197 17 2,750 13,628,046 58% 42%
HLN Nancy Grace 8 795 5 518 4,255,757 40% 60%
MSNBC Hardball w/Chris Matthews 27 862 17 565 2,882,918 56% 44%

Ratings for 3 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 32 1,371 24 1,004 2,982,084 60% 40%
Al Jazeera Inside Story 0 21 0 15 55,646 55% 45%
CNN CNN International 140 4,874 125 3,883 45,266,157 61% 39%
Fox News RedEye 1,013 4,704 148 2,643 35,668,251 65% 35%
MSNBC All In w/Chris Hayes 65 5,449 46 3,151 41,847,547 55% 45%

Ratings for 4 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera America Tonight 0 59 0 43 188,981 48% 52%
Al Jazeera News 26 1,371 20 1,004 2,982,084 60% 40%
CNN CNN International 95 4,874 75 3,883 45,266,157 61% 39%
Fox News The Five 2 53 1 32 130,625 78% 22%
MSNBC The Rachel Maddow Show 17 3,765 12 1,916 23,795,871 46% 54%

Ratings for 5 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 9 1,371 9 1,004 2,982,084 60% 40%
Al Jazeera Real Money with Ali Velshi (3:30) 1 151 1 93 5,658,308 70% 30%
CNN New Day 93 1,769 89 1,191 37,271,644 56% 44%
Fox News FoxFriendsFirst 41 156 26 121 7,034,672 71% 29%
MSNBC First Look (5-5:30) 0 0 0 0 0 0% 0%
MSNBC Way Too Early (5:30-6) 14 146 12 117 344,877 45% 55%

Ratings for 6 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 30 1,371 29 1,004 2,982,084 60% 40%
CNN New Day 144 1,769 122 1,191 37,271,644 56% 44%
Fox News Fox And Friends 195 1,370 147 915 6,413,504 59% 41%
HLN Morning Express w/Robin Meade 9 199 7 159 6,296,966 56% 44%
MSNBC Morning Joe 638 3,579 241 1,792 10,115,271 57% 43%

Ratings for 7 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 47 1,371 36 1,004 2,982,084 60% 40%
CNN New Day 296 1,769 269 1,191 37,271,644 56% 44%
Fox News Fox And Friends 340 1,370 230 915 6,413,504 59% 41%
HLN Morning Express w/Robin Meade 25 199 20 159 6,296,966 56% 44%
MSNBC Morning Joe 755 3,579 322 1,792 10,115,271 57% 43%

Ratings for 8 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 62 1,371 53 1,004 2,982,084 60% 40%
CNN New Day 215 1,769 144 1,191 37,271,644 56% 44%
Fox News Fox And Friends 342 1,370 232 915 6,413,504 59% 41%
HLN Morning Express w/Robin Meade 54 199 46 159 6,296,966 56% 44%
MSNBC Morning Joe 698 3,579 411 1,792 10,115,271 57% 43%

Ratings for 9 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 88 1,371 74 1,004 2,982,084 60% 40%
CNN News Room 9 90 6 49 245,280 64% 36%
Fox News America’s Newsroom 16 107 15 79 519,561 58% 42%
HLN Morning Express w/Robin Meade 20 199 18 159 6,296,966 56% 44%
MSNBC The Daily Run Down 371 1,725 240 1,248 10,734,972 58% 42%

Ratings for 10 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 2 38 2 25 3,575,850 69% 31%
CNN News Room 10 90 5 49 245,280 64% 36%
Fox News America’s Newsroom 28 107 19 79 519,561 58% 42%
HLN Morning Express w/Robin Meade 14 199 13 159 6,296,966 56% 44%
MSNBC José Díaz-Balart 102 416 54 225 7,136,382 48% 52%

Ratings for 11 am

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 79 1,371 70 1,004 2,982,084 60% 40%
Al Jazeera Inside Story (11:30) 0 21 0 15 55,646 55% 45%
CNN @This Hour 30 483 25 428 15,889,420 67% 33%
Fox News Happening Now 16 61 16 49 202,731 74% 26%
HLN Morning Express w/Robin Meade 20 199 19 159 6,296,966 56% 44%
MSNBC News Nation w/ Tamron Hall 125 652 94 485 2,717,920 39% 61%

Ratings for 12 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 62 1,371 54 1,004 2,982,084 60% 40%
CNN Legal View w/Banfield 28 36 20 25 54,438 82% 18%
Fox News Outnumbered 663 2,943 372 1,716 11,245,582 76% 24%
HLN HLN Now 18 99 15 72 711,337 31% 69%
MSNBC Andrea Mitchell Reports 58 408 51 303 945,757 67% 33%

Ratings for 1 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 70 1,371 60 1,004 2,982,084 60% 40%
CNN Wolf 104 1,287 95 1,060 17,243,692 72% 28%
Fox News Happening Now 15 61 13 49 202,731 74% 26%
HLN HLN Now 12 99 12 72 711,337 31% 69%
MSNBC Ronan Farrow Daily 66 474 48 364 3,190,786 54% 46%

Ratings for 2 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 82 1,371 63 1,004 2,982,084 60% 40%
CNN News Room 3 90 2 49 245,280 64% 36%
Fox News The Real Story w/Gretchen Carlson 44 203 37 162 806,043 52% 48%
HLN HLN Now 8 99 8 72 711,337 31% 69%
MSNBC The Reid Report 605 3,697 186 1,396 23,432,068 37% 63%

Ratings for 3 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN News Room 5 90 5 49 245,280 64% 36%
Fox News Shepard Smith Reporting 48 146 36 116 200,848 66% 34%
HLN HLN Now 15 99 14 72 711,337 31% 69%
MSNBC The Cycle 76 287 53 211 1,024,442 63% 37%
MSNBC The Cycle (w/ Host Accounts) 98 886 70 649 2,924,556 66% 34%

Ratings for 4 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 78 1,371 57 1,004 2,982,084 60% 40%
CNN The Lead w/Jake Tapper 502 2,642 424 1,934 20,888,218 61% 39%
Fox News Your World 319 1,205 209 832 5,302,860 60% 40%
HLN HLN Now 18 99 12 72 711,337 31% 69%
MSNBC Now w/Alex Wagner 62 250 43 205 3,207,760 67% 33%

Ratings for 5 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Inside Story (5-5:30) 10 21 7 15 55,646 55% 45%
CNN The Situation Room 123 1,287 85 1,060 17,243,692 72% 28%
Fox News The Five 16 53 14 32 130,625 78% 22%
Fox News The Five w/Hosts 923 6,589 678 4,286 45,337,796 67% 33%
MSNBC The Ed Show 1,031 2,123 343 845 9,237,780 60% 40%

Ratings for 6 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 80 1,371 54 1,004 2,982,084 60% 40%
CNN The Situation Room (6 – 6:30) 181 1,287 121 1,060 17,243,692 72% 28%
Fox News Special Report w/Bret Baier 165 819 123 564 2,248,360 60% 40%
MSNBC PoliticsNation w/ Al Sharpton 32 79 25 67 668,317 48% 52%

Ratings for 7 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Real Money with Ali Velshi 18 151 12 93 5,658,308 70% 30%
CNN Out Front w/Erin Burnett 182 829 131 640 57,942,029 70% 30%
Fox News On The Record w/Greta Van Susteren 1,289 4,197 885 2,750 13,628,046 58% 42%
HLN Jane Velez-Mitchell 1 2 1 1 222 100% 0%
MSNBC Hardball w/ Chris Matthews 335 862 226 565 2,882,918 56% 44%

Ratings for 8 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 73 1,371 66 1,004 2,982,084 60% 40%
CNN Anderson Cooper 360 393 2,072 278 1,460 62,823,892 48% 52%
Fox News The O’Reilly Factor 195 1,196 137 804 4,694,370 71% 29%
HLN Nancy Grace 320 795 185 518 4,255,757 40% 60%
MSNBC All In w/ Chris Hayes 1,768 5,449 798 3,151 41,847,547 55% 45%

Ratings for 9 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
CNN Anderson Cooper 360 452 2,072 332 1,460 62,823,892 48% 52%
Fox News The Kelly File 2,779 5,472 1,632 3,390 39,291,173 60% 40%
HLN Dr Drew On Call 303 438 147 229 1,238,831 29% 71%
MSNBC The Rachel Maddow Show 1,333 3,765 530 1,916 23,795,871 46% 54%

Ratings for 10 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera Consider This 0 38 0 25 3,575,850 69% 31%
CNN CNN Tonight w/ Hosts 144 3,416 100 2,518 41,514,948 59% 41%
Fox News Hannity 905 10,144 559 6,339 52,860,046 63% 37%
MSNBC The Last Word w/Lawrence O’Donnell 1,771 3,710 760 1,722 14,852,815 43% 57%

Ratings for 11 pm

Network Show Twts Hour Twts Day UT Hour UT Day Reach Male Female
Al Jazeera News 27 1,371 25 1,004 2,982,084 60% 40%
CNN Anderson Cooper 360 130 2,072 114 1,460 62,823,892 48% 52%
Comedy Central The Daily Show (11-11:30) 430 3,977 379 3,472 14,454,076 56% 44%
Comedy Central The Colbert Report (11:30-12am) 516 2,388 507 2,202 6,141,908 65% 35%
Fox News The O’Reilly Factor 61 1,196 45 804 4,694,370 71% 29%
MSNBC All In w/Chris Hayes 141 5,449 111 3,151 41,847,547 55% 45%

 


Definition of terms used in this report:

  • Network: For the purposes of total network mentions, the count is the total unique tweets that mention any of the shows tracked on the network or the network’s general Twitter account (e.g., @CNN).
  • Mentions During Hour or Tweets Hour: The number of tweets that mention the show during the hour specified. For shows that are repeat later in the day, the first (and often live) showing usually garners the most mentions by a significant margin.
  • Mentions During day or Tweets Day: The total number of mentions a show received from midnight to midnight, eastern time.
  • Tweet Count: The number of tweets (including retweets) that mention a show.
  • Unique Tweeters (Also labeled ‘UT‘): The number of Twitter users who have sent one or more tweets mentioning a show. If a user sends more than one tweet, they still only count once. For individual shows, both the unique tweeters during an hour as well as throughout the day are shown.
  • Reach: A measure of the number of impressions a collection of tweets could make. For each tweet that is sent, I add up how many people follow the person tweeting it — how many timelines that tweet will show up in. Thus, if network A has 10,000 mentions from people with an average of 10 followers, the reach will be 100,000. On the other hand, if network B has 10,000 mentions from people with an average of 100 followers, the reach will be 1,000,000. So network B has much greater reach: tweets mentioning network B will potentially be seen 10 times as often as tweets about network A. There’s no guarantee that that many people actually see or read the tweet; in fact, it’s probably safe to say a very small fraction do. For individual shows, reach is only calculate on the entire day’s tweets: there’s no point in assuming that people read the tweets in real time.
  • Male / Female: An estimate of the demographics of a show’s audience. Note that this number is an imprecise estimate.

Cable News Twitter Ratings are still experimental. If you have any suggestions, find any errors, or have any questions, please feel free to contact me at admin@socialseer.com

For further discussion of how these stats are calculated, please see this blog post. Especially the part about how I determine the gender of Twitter users.