With March in the books, let’s look at how Florida’s gubernatorial candidates faired on Twitter:

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The pattern that established itself at the end of February is holding up — Rick Scott is dominating on Twitter, with only occasional bursts of conversation about Charlie Crist.  And Nan Rich is still not getting much love from the twitterati.

Here’s February’s numbers as a refresher:

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Don’t be confused by the different scales of the two charts; in February both Crist and Scott peaked at about 2K mentions on their best day; in March Scott nearly doubled that while Crist’s best day slide back to about 1.5K mentions.

While the power of the incumbency is a big piece of why Scott does so well on Twitter, it is also true that he and his staff put more effort into it:

Remember, log charts are the beer goggles of data visualization. Click to enlarge

We can see that Scott is sending out about 4 times as many tweets as Crist, and getting about 4 times as many mentions.  (Sadly for Nan Rich, she sends out about twice as many tweets as Crist but only gets 1/5th of the mentions.)

It seems so easy, doesn’t it? send out more tweets, get more conversation.  Why is the Crist campaign so languid? Just send 5 tweets a day, and they can start to close the gap.

At leas the Crist campaign finally got a real web site.  At the beginning of the month of March, if you’ll recall, it looked like this:

Click to enlarge, but you pretty much get the point here.

But by the end of the month it had changed to this:

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I guess it’s one project at a time for the Crist campaign. Maybe April will be the social media month for them?