Comparing Romney, Santorum, and Obama’s social media usage

My previous post was on the subject of how Rick Santorum could use social media to gain a lead on Mitt Romney, using the lessons of Marco Rubio and Charlie Crist from the 2010 senatorial race.

I wanted to present a quick comparison between the two republican front-runners and President Obama’s official twitter account:

President Obama is widely thought of has having the best social media team in presidential politics, and it is interesting to see how far beyond the republican candidates his team is, even though Obama is not actually in any competitive races at the moment.

If Obama’s just coasting at the moment, and sending out 2x the tweets of Santorum and 7x the tweets of Romney, it’s telling about how far the republicans need to go to step up their social media game.